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Unit of study_
MKTG3112: Marketing Communications
2025 unit information
This unit of study offers an introduction to an overview of current theory and practice in marketing communications. It will include aspects of advertising in the main media (television, radio, print, outdoor, cinema), sales promotion, personal selling and new media, such as the Internet. It will provide students with a sound theoretical/conceptual foundation as well as the strategic/practical perspectives of Marketing Communications planning and implementation.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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MKTG1001 |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. understand critical theories and concepts relevant to the study of marketing communications
- LO2. identify and understand the relationship between the key elements of message strategy that can be practically applied to the development of an integrated marketing communications plan
- LO3. identify the appropriate forms of media that can be adopted to efficiently, effectively and creatively deliver the communication message to the target audience
- LO4. identify the role of integrated marketing communications in creating brand meaning to build appropriate consumer based brand equity
- LO5. open new ways of thinking and appreciate the importance of intellectual curiosity, critical thinking and reflection as the foundation for continuous learning
- LO6. collaborate and communicate with people from diverse backgrounds with inclusiveness, open-mindedness and civility, and to communicate thoughts and opinions confidently and to a professional standard.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 2 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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