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Unit of study_

MKTG3116: International Marketing

This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It gives students an awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally, the unit develops students' skills in designing and implementing marketing strategies in diverse international contexts.

Code MKTG3116
Academic unit Marketing
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. recognise the challenges faced by international marketers
  • LO2. apply the theory learnt to problems facing marketers in an international context
  • LO3. develop marketing strategies for differing global contexts.