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Unit of study_
MKTG3123: Strategic Social Marketing
2020 unit information
This unit highlights the scope and application of marketing skills beyond the commercial context and focuses on its potential in pursuing the societal marketing concept. At the core of this unit is the understanding and use of marketing methods which are guided by ethical principles and delivers social change that is for the benefit of individuals and communities rather than being solely driven by a corporate profit motive. This unit examines marketing as a set of tools and concepts that can be applied to non-traditional contexts such as in campaigns involving social attitudes, political issues, environmental awareness, non-profit and charity promotion and health behaviour changes. This unit equips students to apply marketing in the planning, analysis, execution and evaluation of programs designed to influence and persuade target audiences to behave in ways that changes their individual/group behaviour which leads to societal structural changes that positively transform societal wellbeing.
Unit details and rules
Managing faculty or University school:
Marketing
| Code | MKTG3123 |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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MKTG1001 |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Critically evaluate underlying theories, concepts, assumptions, limitations and arguments in the study of social marketing
- LO2. Identify and analyse both factual and real-world issues related to social marketing
- LO3. Develop appropriate solutions to address behavioural and attitude change and provide coherent arguments to support your recommendations
- LO4. Explain how behavioural and attitudinal theories and concepts can be strategically applied to business problems and social marketing practice
- LO5. Identify relevant consumer and social data, and use information related to the social issue efficiently and responsibly
- LO6. Collaborate and communicate with people from diverse backgrounds with inclusiveness, open-mindedness and civility
- LO7. Communicate your research, analysis and opinions confidently and to a professional standard.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
There are no availabilities for this year.
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
