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Unit of study_

MKTG3400: Industry and Community Project

2024 unit information

This interdisciplinary unit provides students with the opportunity to address complex problems identified by industry, community, and government organisations, and gain valuable experience in working across disciplinary boundaries. In collaboration with a major industry partner and an academic lead, students integrate their academic skills and knowledge by working in teams with students from a range of disciplinary backgrounds. This experience allows students to research, analyse and present solutions to a real-world problem, and to build on their interpersonal and transferable skills by engaging with and learning from industry experts and presenting their ideas and solutions to the industry partner.

Unit details and rules

Managing faculty or University school:

Marketing

Code MKTG3400
Academic unit Marketing
Credit points 6
Prerequisites:
? 
72 credit points
Corequisites:
? 
None
Prohibitions:
? 
BUSS3110 or ACCT3400 or BANK3400 or CLAW3400 or FINC3400 or IBUS3400 or INFS3400 or QBUS3400 or WORK3400 or WORK3401
Assumed knowledge:
? 
MKTG1001 and MKTG1002 and (MKTG2112 or MKTG2113)

At the completion of this unit, you should be able to:

  • LO1. Demonstrate critical awareness of, and apply, disciplinary knowledge and skills to address complex real-world problems
  • LO2. Assess and integrate diverse stakeholder perspectives to generate insights into complex problems
  • LO3. Purposefully select and apply complex problem-solving approaches and methods
  • LO4. Communicate effectively and persuasively in professional settings using relevant media
  • LO5. Demonstrate professionalism (proficiency, adaptivity, and proactivity) in collaborative project work

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

Session MoA ?  Location Outline ? 
Semester 1 2024
Normal day Camperdown/Darlington, Sydney
Intensive February 2024
Block mode Camperdown/Darlington, Sydney
Semester 2 2024
Normal day Camperdown/Darlington, Sydney
Outline unavailable
Intensive July 2024
Block mode Camperdown/Darlington, Sydney
Intensive October 2024
Block mode Camperdown/Darlington, Sydney
Outline unavailable
Intensive October 2024
Online Camperdown/Darlington, Sydney
Outline unavailable
Session MoA ?  Location Outline ? 
Semester 1 2020
Normal day Camperdown/Darlington, Sydney
Intensive February 2020
Block mode Camperdown/Darlington, Sydney
Outline unavailable
Semester 2 2020
Normal day Camperdown/Darlington, Sydney
Intensive July 2020
Block mode Camperdown/Darlington, Sydney
Semester 1 2021
Normal day Remote
Intensive February 2021
Block mode Remote
Semester 2 2021
Normal day Remote
Intensive July 2021
Block mode Remote
Semester 1 2022
Normal day Remote
Intensive February 2022
Block mode Remote
Semester 2 2022
Normal day Remote
Intensive July 2022
Block mode Remote
Semester 1 2023
Normal day Camperdown/Darlington, Sydney
Semester 1 2023
Normal day Remote
Intensive February 2023
Block mode Camperdown/Darlington, Sydney
Intensive February 2023
Block mode Remote
Semester 2 2023
Normal day Camperdown/Darlington, Sydney
Intensive August 2023
Block mode Camperdown/Darlington, Sydney
Intensive July 2023
Block mode Camperdown/Darlington, Sydney
Intensive October 2023
Block mode Camperdown/Darlington, Sydney

Modes of attendance (MoA)

This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.