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Unit of study_
MKTG3400: Industry and Community Project
This interdisciplinary unit provides students with the opportunity to address complex problems identified by industry, community, and government organisations, and gain valuable experience in working across disciplinary boundaries. In collaboration with a major industry partner and an academic lead, students integrate their academic skills and knowledge by working in teams with students from a range of disciplinary backgrounds. This experience allows students to research, analyse and present solutions to a real-world problem, and to build on their interpersonal and transferable skills by engaging with and learning from industry experts and presenting their ideas and solutions to the industry partner.
| Code | MKTG3400 |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
|
Prerequisites:
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|
72 credit points |
|---|---|
|
Corequisites:
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|
None |
| Prohibitions:
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BUSS3110 or ACCT3400 or BANK3400 or CLAW3400 or FINC3400 or IBUS3400 or INFS3400 or QBUS3400 or WORK3400 or WORK3401 |
| Assumed knowledge:
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|
MKTG1001 and MKTG1002 and (MKTG2112 or MKTG2113) |
At the completion of this unit, you should be able to:
- LO1. Demonstrate critical awareness of, and apply, disciplinary knowledge and skills to address complex real-world problems
- LO2. Assess and integrate diverse stakeholder perspectives to generate insights into complex problems
- LO3. Purposefully select and apply complex problem-solving approaches and methods
- LO4. Communicate effectively and persuasively in professional settings using relevant media
- LO5. Demonstrate professionalism (proficiency, adaptivity, and proactivity) in collaborative project work
Unit outlines
Unit outlines will be available 2 weeks before the first day of teaching for the relevant session.
- Intensive February, 2023 [Block mode] - Camperdown/Darlington, Sydney
- Intensive February, 2023 [Block mode] - Remote
- Semester 1, 2023 [Normal day] - Remote
- Semester 1, 2023 [Normal day] - Camperdown/Darlington, Sydney
- Intensive July, 2023 [Block mode] - Camperdown/Darlington, Sydney
- Intensive August, 2023 [Block mode] - Camperdown/Darlington, Sydney
- Semester 2, 2023 [Normal day] - Camperdown/Darlington, Sydney
- Intensive October, 2023 [Block mode] - Camperdown/Darlington, Sydney
- Intensive February, 2020 [Block mode] - Camperdown/Darlington, Sydney
- Semester 1, 2020 [Normal day] - Camperdown/Darlington, Sydney
- Intensive July, 2020 [Block mode] - Camperdown/Darlington, Sydney
- Semester 2, 2020 [Normal day] - Camperdown/Darlington, Sydney
- Intensive February, 2021 [Block mode] - Remote
- Semester 1, 2021 [Normal day] - Remote
- Intensive July, 2021 [Block mode] - Remote
- Semester 2, 2021 [Normal day] - Remote
- Intensive February, 2022 [Block mode] - Remote
- Semester 1, 2022 [Normal day] - Remote
- Intensive July, 2022 [Block mode] - Remote
- Semester 2, 2022 [Normal day] - Remote
- Key dates
Key dates through the academic year, including teaching periods, census, payment deadlines and exams.
- Student administration
Enrolment, course planning, fees, graduation, support services, student IT
- Expectations of student conduct
Code of Conduct for Students, Conditions of Enrollment, University Privacy Statement, Academic Integrity
- Academic appeals
Academic appeals process, special consideration, rules and guidelines, advice and support
- Learning and teaching policy
Policy register, policy search
- Financial support
Scholarships, interest free loans, bursaries, money management
- Study resources
Learning Centre, faculty and school programs, Library, online resources
- Health and support
Student Centre, counselling & psychological services, University Health Service, general health and wellbeing
