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Unit of study_

MKTG3600: Marketing in Practice

This capstone unit bridges the gap between theory and practice by integrating knowledge and consolidating key skills developed across the Marketing major. It aims to provide students with practical experience in identifying, analysing, and solving contemporary marketing problems. Much of this unit is dedicated to a problem-based/experiential approach to learning. Students ensure their career-readiness by demonstrating their ability to apply concepts, theories, frameworks, methodologies, and skills to authentic problems and challenges faced in the field of marketing.

Code MKTG3600
Academic unit Marketing
Credit points 6
Students commencing from 2018: completion of at least 120 credit points including MKTG1001 and MKTG1002 and MKTG2112 and MKTG2113. Pre-2018 continuing students: completion of at least 120 credit points including MKTG1001 and MKTG2112 and MKTG2113
Assumed knowledge:
Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts. All other requirements for the major or program associated with this capstone must be completed prior to or concurrently with (if enrolment rules permit) this unit of study. Capstones must be completed at the University of Sydney Business School only.

At the completion of this unit, you should be able to:

  • LO1. integrate and synthesise marketing knowledge, concepts, and principles in a range of business contexts
  • LO2. identify, analyse, and recommend strategic solutions to marketing problems and challenges based on relevant research and insights
  • LO3. communicate and pitch ideas cogently, coherently and convincingly to a variety of audiences
  • LO4. apply creative and analytical techniques to generate new product/market ideas and insights.

Unit outlines

Unit outlines will be available 1 week before the first day of teaching for the relevant session.