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Unit of study_
MKTG3600: Marketing in Practice
2025 unit information
This capstone unit bridges the gap between theory and practice by integrating knowledge and consolidating key skills developed across the Marketing major. It aims to provide students with practical experience in identifying, analysing, and solving contemporary marketing problems. Much of this unit is dedicated to a problem-based/experiential approach to learning. Students ensure their career-readiness by demonstrating their ability to apply concepts, theories, frameworks, methodologies, and skills to authentic problems and challenges faced in the field of marketing.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
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| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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Students commencing from 2018: completion of at least 112 credit points including MKTG1001 and MKTG1002 and MKTG2112 and MKTG2113. Pre-2018 continuing students: completion of at least 112 credit points including MKTG1001 and MKTG2112 and MKTG2113 |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts. All other requirements for the major or program associated with this capstone must be completed prior to or concurrently with (if enrolment rules permit) this unit of study. Capstones must be completed at the University of Sydney Business School only |
At the completion of this unit, you should be able to:
- LO1. integrate and synthesise marketing knowledge, concepts, and principles in a range of business contexts
- LO2. identify, analyse, and recommend strategic solutions to marketing problems and challenges based on relevant research and insights
- LO3. communicate and pitch ideas cogently, coherently and convincingly to a variety of audiences
- LO4. apply creative and analytical techniques to generate new product/market ideas and insights.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 1 2025
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Normal day | Camperdown/Darlington, Sydney | |
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Semester 2 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
