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Unit of study_
MKTG6005: Marketing Communications
2020 unit information
This unit provides a theoretical and practical perspective on the role of integrated marketing communications in the marketing process, planning and implementation. The unit focuses on the role of different media (e.g. television, radio, print, outdoor, cinema, Internet, mobile and social media) and covers various aspects of advertising and promotions management including: mass media advertising, online, mobile, social media, in-store advertising, sales promotion, public relations, sponsorships, and personal selling.
Unit details and rules
Managing faculty or University school:
Marketing
| Code | MKTG6005 |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
|
Prerequisites:
?
|
MKTG5001 |
|---|---|
|
Corequisites:
?
|
None |
| Prohibitions:
?
|
None |
| Assumed knowledge:
?
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None |
At the completion of this unit, you should be able to:
- LO1. introduce a framework for understanding and analysing marketing communications
- LO2. understand how to evaluate a brand's positioning and communication strategy through a solid understanding of the critical theories and concepts relevant to the study of marketing communications
- LO3. apply theoretical frameworks to assess the effectiveness of marketing communications
- LO4. identify the appropriate forms of media that can be adopted to efficiently, effectively and creatively deliver the communication message to the target audience.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
There are no availabilities for this year.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
|
Intensive March 2020
|
Block mode | Camperdown/Darlington, Sydney |
Outline unavailable
|
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
