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Unit of study_
MKTG6210: Marketing Consulting Project (Part 2)
2020 unit information
This is the capstone unit for the Master of Marketing, providing an opportunity for students to use learning gained during the course. The project requires the application of analytical tools and project management skills to a marketing issue within a company chosen by the student in MKTG6209. Examples of topics include: (new) product development and launch; developing a marketing strategy for geographic extension; entering a new market segment; or implementing a new marketing initiative such as CRM. This second unit encompasses the actual execution of the project that the student has proposed to the client company in MKTG6209. Student support includes sessions that build on the project management and consulting skills introduced in the previous unit and that are critical when designing and selling marketing solutions within an organisation. In addition, students are offered one-on-one supervisory sessions with an experienced marketing professional for individual guidance on their project. The deliverable is a report of up to 5,000 words, along with a presentation to the client organisation and the student's supervisor. Students are assessed on problem identification, analysis, creative and actionable solutions, client management skills and persuasive presentation. The unit assesses and assures all the program learning goals for the degree.
Unit details and rules
Managing faculty or University school:
Marketing
| Code | MKTG6210 |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
|
Prerequisites:
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MKTG6209 |
|---|---|
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Corequisites:
?
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None |
| Prohibitions:
?
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None |
| Assumed knowledge:
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Good understanding of marketing principles and business management |
At the completion of this unit, you should be able to:
- LO1. demonstrate an integrated understanding of key concepts, techniques, and trends in marketing, and the challenges and opportunities involved in applying this knowledge in diverse contexts
- LO2. question, assess, and respond independently and creatively to assumptions, propositions, and debates within marketing practice
- LO3. apply a range of quantitative and qualitative research skills to identify and diagnose complex and unfamiliar marketing problems, and use the evidence and findings generated to formulate strategically appropriate solutions
- LO4. use a range of communications strategies to reach agreement with others about appropriate responses to complex and unfamiliar marketing problems
- LO5. influence others to work collaboratively to address complex and unfamiliar marketing problems
- LO6. demonstrate ethical and social awareness and responsibility in personal decision-making and behaviour, whilst working as a marketing consultant and team member.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
There are no availabilities for this year.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
|
Intensive July 2020
|
Supervision | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
