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Unit of study_
MMGT6008: Marketing
2024 unit information
A core skill for managers in an increasingly competitive world is applying marketing principles within the context of the international marketplace. This unit equips students with key decision-making tools, helping them answer critical questions about managing the marketing effect in the global market place. The unit introduces fundamental marketing concepts and theories and demonstrates their practical application within the international arena. Topics include market and competitive analysis, market segmentation and product positioning, brand and product management, pricing issues, integrated marketing, communications, measuring return on marketing investment, and managing the international organisation and external relationships responsible for successful implementation. Case studies are used to illustrate concepts and their practical application.
Unit details and rules
Managing faculty or University school:
Management Education
| Code | MMGT6008 |
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| Academic unit | Management Education |
| Credit points | 6 |
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Prerequisites:
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A minimum of 24 credit points of MMGT or CEMS units |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Critically analyse important aspects of an organization's marketing environment
- LO2. Understand the components comprising an international organization's marketing strategy, as well as the tools and frameworks for assessing strategies
- LO3. Evaluate an international organization's existing operations and direction, and develop relevant strategic alternatives
- LO4. Communicate strategic business analyses and actionable recommendations, in both oral and written formats
- LO5. Effectively work in teams to analyze and solve complex business problems
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 2a 2024
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Block mode | Castlereagh St, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
