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Unit of study_
NYUS1201: Intro to Marketing
2024 unit information
This unit of study is only available to students approved to be participating in the NYU Sydney Program.
Unit details and rules
Managing faculty or University school:
Business School
| Code | NYUS1201 |
|---|---|
| Academic unit | Business School |
| Credit points | 6 |
|
Prerequisites:
?
|
None |
|---|---|
|
Corequisites:
?
|
None |
| Prohibitions:
?
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None |
| Assumed knowledge:
?
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None |
At the completion of this unit, you should be able to:
- LO1. Appreciate the role of marketing as an organisation-wide philosophy and understand that marketing begins and ends with the customer.
- LO2. Critically analyse, discuss, evaluate and integrate the literature on marketing theories to create a coherent and theoretically rigorous argument.
- LO3. Critically evaluate and reflect upon specific marketing decisions and marketing strategies using applied questions and case study analysis.
- LO4. Critically examining problem areas, developing feasible marketing investment decision options, developing key recommendations, and communicating this strategic thinking to others using quantitative and qualitative methods.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
|
Semester 1 2024
|
Normal day | Camperdown/Darlington, Sydney | |
|
Semester 2 2024
|
Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
|
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
