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Unit of study_

OLES2107: Designing Influence Through Social Media

2022 unit information

This unit explores social media as an important communication process for a broad and diverse range of industries and organisations. It aims to equip students with the knowledge and skills to become competent social media communicators and to critically analyse social media cultures. Students will explore the logics of platforms for interacting with audiences, publics and online communities, including professional networks. This OLE offers a unique interdisciplinary approach to provide theoretically informed and relevant training in social media communication.

Unit details and rules

Managing faculty or University school:

Media and Communications

Code OLES2107
Academic unit Media and Communications
Credit points 6
Assumed knowledge:

At the completion of this unit, you should be able to:

  • LO1. demonstrate proficiency in the analysis, ideology and discourse of social media and its content strategies
  • LO2. demonstrate the basic skills in conceptual media design and production for social media
  • LO3. demonstrate a strong and interpersonal communication capacity by engaging in collegial and collaborative communication practice (group work)
  • LO4. design and produce a social media strategy
  • LO5. demonstrate a capacity to undertake project work through interdisciplinary study.

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

There are no availabilities for this year.
Session MoA ?  Location Outline ? 
Semester 2 2020
Normal day Camperdown/Darlington, Sydney
Semester 2 2021
Online Camperdown/Darlington, Sydney
Semester 2 2022
Online Camperdown/Darlington, Sydney

Modes of attendance (MoA)

This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.