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Unit of study_
OLES2107: Designing Influence Through Social Media
2022 unit information
This unit explores social media as an important communication process for a broad and diverse range of industries and organisations. It aims to equip students with the knowledge and skills to become competent social media communicators and to critically analyse social media cultures. Students will explore the logics of platforms for interacting with audiences, publics and online communities, including professional networks. This OLE offers a unique interdisciplinary approach to provide theoretically informed and relevant training in social media communication.
Unit details and rules
Managing faculty or University school:
Arts and Social Sciences
| Study level | Undergraduate |
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| Academic unit | Media and Communications |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. demonstrate proficiency in the analysis, ideology and discourse of social media and its content strategies
- LO2. demonstrate the basic skills in conceptual media design and production for social media
- LO3. demonstrate a strong and interpersonal communication capacity by engaging in collegial and collaborative communication practice (group work)
- LO4. design and produce a social media strategy
- LO5. demonstrate a capacity to undertake project work through interdisciplinary study.
Unit availability
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Modes of attendance (MoA)
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