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Unit of study_

SIEN6007: Entrepreneurship: Lean Startup

Being able to identify and exploit new business opportunities is critical to all sizes of businesses. Identifying new markets, developing new products and implementing new business models are highly-regarded and valuable skills for entrepreneurs and business managers alike. This unit is structured around learning from engaged practice in order to explore the special problems and opportunities associated with entrepreneurial start-ups. Students engage with start up and early stage businesses to deliver a plan to help them become profitable. Topics include opportunity recognition, strategy development, business model design, customer acquisition and retention, financial model development, as well as entrepreneurial and creative leadership.

Code SIEN6007
Academic unit Strategy, Innovation and Entrepreneurship
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. Apply theory critically and insightfully to entrepreneurship practice
  • LO2. Generate and use evidence creatively and adaptively in entrepreneurship practice
  • LO3. Collaborate effectively with others to create a startup
  • LO4. Identify and progress on key strategic issues relating to startups
  • LO5. Evaluate and pivot a potential business opportunity