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Unit of study_
FMBA5007: Innovation in Strategic Marketing
2024 unit information
This unit aims to provide a contemporary perspective to strategic marketing, addressing marketing strategy today and tools and frameworks that can assist a firm in addressing future challenges. Topics covered will consider how the context of marketing is changing, and how a firm can build capabilities to harness marketing opportunities. A key theme for the unit is how strategic marketing allows a firm to develop marketing strategies that address sustainability goals. There are four key building blocks to the unit: understanding value and how marketing creates value for a firm; evaluating brands and branding strategies; exploring how collaborative relationships offer innovation opportunities; and identifying how new technologies are changing the face of marketing
Unit details and rules
Managing faculty or University school:
Management Education
| Code | FMBA5007 |
|---|---|
| Academic unit | Management Education |
| Credit points | 6 |
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Prerequisites:
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None |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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SMBA6006 |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. understand and assess how marketing contributes to business performance
- LO2. appreciate how and why managing critical market relationsihps relates to business success
- LO3. demonstrate how managing ethical and social issues relates to market performance
- LO4. demonstrate reflective practices that contribute to team worked solutions.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
