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Unit of study_
FMBA5008: Data Analytics and Modelling
2026 unit information
This unit aims to develop the ability to effectively analyse and draw useful inferences from data in order to communicate complex interrelationships to senior management in a way that can lead to favourable and sustainable change. Topics covered include analysis of key macroeconomic variables and statistical concepts, demand modelling, performance measurement and benchmarking analysis, and quantifying the economics and financial risks. This unit provides students with an opportunity to work with real-world data sets and case studies, and to apply those data sets to various organisations
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
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| Academic unit | Management Education |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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SMBA6003 |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Develop evidence-based business recommendations to solve complex problems, drawing on appropriate data (including economic considerations), analytical techniques and ethical and sustainability considerations
- LO2. Predict the impact of external factors emanating from the world economy on the company’s performance using appropriate data-driven modelling techniques.
- LO3. Communicate complex ideas to senior management using appropriate communication styles and evidence-based recommendations.
- LO4. Collaborate with colleagues and peers to solve complex data-related problems using innovative tools and solutions while arriving at a consensus among peers.
Unit availability
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