In this unit, students confront the challenge facing truly pioneering companies which is to develop customer-centric products and services that are aligned with the company strategy. This unit recreates the intense, team environment of a business unit undergoing innovation. Students integrate the skills, knowledge and experience acquired throughout the program to bring a real prototype to market. Design thinking methodologies are applied to demonstrate understanding of the challenges facing strategy implementation. Students work in teams with tight milestones. To do this successfully, students must use the skills gained throughout the program and critically reflect on the implications and impact of their learning.
1 day workshop per week for 5 weeks.
group presentation (30%); product review (35%); design essay (35%)
Students must meet the entry requirements for the Bachelor of Advanced Studies (Advanced Coursework), including completion of a pass undergraduate degree and a major in a business subject area.