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Unit of study_

Design-led Strategy: MBA Capstone - SMBA6201

Year - 2020

In this unit, students confront the challenge facing truly pioneering companies which is to develop customer-centric products and services that are aligned with the company strategy. This unit recreates the intense, team environment of a business unit undergoing innovation. Students integrate the skills, knowledge and experience acquired throughout the MBA Program to bring a real prototype to market. The prototype may take the form of a product (software or physical) or service. Design thinking methodologies are applied to demonstrate understanding of the challenges facing strategy implementation. Students work in teams with tight milestones. To do this successfully, students must use the skills gained throughout the MBA program and critically reflect on the implications and impact of their learning.

Classes
4 hr workshop and/or full-day workshops over the semester

Assessment
group presentation (20%); group product prototype (30%); program essay (25%); design-led strategy workbook (25%)

Additional information
Students must complete this unit in their final semester of study.

Pre-requisites

SMBA6001

Details

Faculty: Business (Business School)

Intensive March

17 Feb 2020

Department/School: Management Education
Study Mode: Block mode
Census Date: 13 Mar 2020
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? Yes
Faculty: Business (Business School)

Intensive November

19 Oct 2020

Department/School: Management Education
Study Mode: Block mode
Census Date: 13 Nov 2020
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? Yes
Faculty: Business (Business School)

Intensive July

22 Jun 2020

Department/School: Management Education
Study Mode: Block mode
Census Date: 10 Jul 2020
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? Yes
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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