| | Learning outcome |
|---|
| 1 | Produce written and multimedia public relations texts to advanced industry standards using the latest software and applications |
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| 2 | Plan and undertake primary and secondary research relevant to communications campaigns and research reports |
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| 3 | Design, implement and evaluate public relations campaigns for corporations, organisations, and political candidates for a range of contexts and publics |
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| 4 | Develop two-way communication strategies and techniques to support transparency and accountability in democratic systems of government and corporate social responsibility |
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| 5 | Undertake independent and critical scholarship to create new knowledge that informs ethical practices |
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| 6 | Demonstrate the application of scholastic knowledge to professional practices and new situations in the rapidly changing communications landscape |
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| 7 | Develop advanced problem-solving and creative skills that can support commercial effectiveness and/or organisational aims |
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| 8 | Plan and produce an innovative research or practice project, independently with minimal supervision |
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