| Learning outcome | |
|---|---|
| 1 | Assess key theories, models and concepts in marketing and their application in various organisational contexts |
| 2 | Analyse real marketing problems and develop innovative strategies to address these focussing on issues of customer, suppliers, employees and other relevant stakeholders |
| 3 | Practice self-awareness and awareness of others, presentation skills, teamworking, individual autonomy and accountability in the delivery of oral, written and video outputs |
| 4 | Professionally prepare and present key marketing documents e.g. marketing plans, media plans, creative briefs, market research reports, ROI reports |
| 5 | Apply and evaluate concepts of business ethics and social responsibility in marketing activities |
| 6 | Diagnose and analyse marketing situations to invent new products, services, campaign ideas to solve complex marketing problems. |
