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Unit of study_
BUSS4901: Design-led Strategy
2023 unit information
This unit brings the skills of design thinking to life in the context of implementing organisational strategy. Targeted at future managers and entrepreneurs, this unit equips students with cutting edge techniques in customer interviewing, problem definition, as well as turning these insights into prototypes and viable business plans. In this respect, the unit goes beyond a design-only mindset to enable students to apply a practical, commercial focus on their strategy work.
Unit details and rules
Managing faculty or University school:
Strategy, Innovation and Entrepreneurship
| Code | BUSS4901 |
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| Academic unit | Strategy, Innovation and Entrepreneurship |
| Credit points | 6 |
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Prerequisites:
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Students must meet the entry requirements for the Bachelor of Advanced Studies (Advanced Coursework), including completion of a pass undergraduate degree and a major in a business subject area |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Develop a design-led strategy for a real-world problem, resulting in a detailed understanding of design-led strategy methodologies
- LO2. Describe the profile of a typical target customer
- LO3. Describe how to build basic product prototypes
- LO4. Describe how to interview customers in an effort to understand customer pain points
- LO5. Communicate design-led strategy solutions using visual aids
- LO6. Negotiate roles and responsibilities to complete assigned tasks, contributing to group deliverables
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Intensive July 2024
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
