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Unit of study_

BUSS6104: Business Practicum

The Business Practicum offers students an opportunity to interact with a sponsor organisation (e.g., corporate, SME, NFP, government) while working on a project provided by it that requires a specific outcome by the end of the semester. The project examines the sponsor's current activities, challenges and future aspirations. While undertaking the unit, participants research the issues presented by the project and determine its scope and key deliverables in consultation with the sponsor. This process enables students to apply theoretical knowledge learned in class, where it is useful, and critically analyse data found during research to provide possible solutions to the problems identified. The final stage is communicating the key outcomes via a written report to the sponsor at the end of the project. Additionally, for the duration of the project, students are expected to reflect on how they have developed as an individual and as part of a team as a means of developing a professional identity that highlights their distinctive self and to consider their own personal employment strategies while building professional networks.


Academic unit Business School
Unit code BUSS6104
Unit name Business Practicum
Session, year
Intensive July, 2020
Attendance mode Normal day
Location Camperdown/Darlington, Sydney
Credit points 6

Enrolment rules

Completion of at least 48 credit points
Assumed knowledge

A sound understanding of business and strong written and oral communication skills.

Available to study abroad and exchange students


Teaching staff and contact details

Coordinator Steven Hitchcock,
Type Description Weight Due Length
Assignment hurdle task Project proposal
15% Week 02
Due date: 29 Jun 2020 at 12:00

Closing date: 13 Jul 2020
1250 words
Outcomes assessed: LO1 LO2 LO3
Assignment hurdle task Mid-way reflection
Reflective essay
25% Week 03
Due date: 10 Jul 2020 at 17:00

Closing date: 24 Jul 2020
1500 words
Outcomes assessed: LO1 LO2 LO3
Assignment hurdle task Final Presentation
30% Week 06
Due date: 30 Jul 2020 at 12:00

Closing date: 13 Aug 2020
5 minutes per group member
Outcomes assessed: LO1 LO3 LO2
Assignment hurdle task group assignment Final Report
30% Week 07
Due date: 03 Aug 2020 at 12:00

Closing date: 17 Aug 2020
2500 words
Outcomes assessed: LO1 LO2 LO3
hurdle task = hurdle task ?
group assignment = group assignment ?
  • Project proposal: This assessment serves to help you layout (a) the ideas you would like to contribute to the project and (b) the skills that you will to contribute to the team. At least one of your contributions must be clearly connected with your major. This document is thus you proposing how you will contribute to the project in terms of ideas and in practice. 
  • Mid-way reflection: This task asks you to critically reflect on your experience working on the task to date. It will compare your initial thoughts, expressed in the project proposal with what you have learnt to date about yourself, but also about how well you are contributing to the team and project. As a part of this reflection, you must engage critically with an academic framework as either a subject or as a means to inform your analysis.
  • Final Presentation: At the end of the semester your group will be required to create a digital long-form presentation based upon your final report. Each member of the team must have their own section and present for equal time as each other. While this is a group presentation, you will be graded individually for your presentation skills (audio and visual).
  • Final Report: This group assessment serves as your final report to the client. This report needs to cover an analysis of the issue, research, ideation, testing, development, and of course, your final product. This assessment should be submitted in the style of a business-oriented report.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range


High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

This unit has an exception to the standard University policy or supplementary information has been provided by the unit coordinator. This information is displayed below:

Any assessment submitted after the due time and date will incur a late penalty of 5% of the total marks per 24 hour period, or part thereof, late (note that this is applied to the mark gained after the submitted work is marked). Since submission is electronic, weekends and public holidays count as days in the same way as working days. Any assessment submitted after the due time and date will incur a late penalty unless excused by special consideration, special arrangement or disability services adjustment. Any assessment submitted after the “Closing Date” noted in the Unit of Study Outline will not be marked or assessed.

Special consideration

If you experience short-term circumstances beyond your control, such as illness, injury or misadventure or if you have essential commitments which impact your preparation or performance in an assessment, you may be eligible for special consideration or special arrangements.

Academic integrity

The Current Student website provides information on academic honesty, academic dishonesty, and the resources available to all students.

The University expects students and staff to act ethically and honestly and will treat all allegations of academic dishonesty or plagiarism seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic dishonesty. If such matches indicate evidence of plagiarism or other forms of dishonesty, your teacher is required to report your work for further investigation.

WK Topic Learning activity Learning outcomes
Week 01 Monday lecture and Tuesday tutorial: Project overview, teamwork, and team working. Workshop (2 hr) LO1 LO2
Wednesday lecture and Thursday tutorial: Meeting the client, understanding the brief, and initial insights. Workshop (2 hr) LO2 LO3
Week 02 Monday lecture and Tuesday tutorial: Philosophy of research, meta-theory, and data collection. Workshop (2 hr) LO1 LO2 LO3
Wednesday lecture and Thursday tutorial: Data collection: following, forgetting, and improvising. Workshop (2 hr) LO1 LO2
Week 03 Monday lecture and Tuesday tutorial: Customer journey management, storyboarding, and ideation. Workshop (2 hr) LO1 LO2
Wednesday lecture and Thursday tutorial: Planning, modelling, and mapping. Workshop (2 hr) LO1 LO2 LO3
Week 04 Monday lecture and Tuesday tutorial: Testing, feedback, and swallowing frogs. Workshop (2 hr) LO1 LO2
Wednesday lecture and Thursday tutorial: Revising, reviewing, and killing your darlings. Workshop (2 hr) LO1 LO2 LO3
Week 05 Monday lecture and Tuesday tutorial: A presentation master class, learning to pitch, and performing. Workshop (2 hr) LO1 LO2 LO3
Wednesday lecture and Thursday tutorial: Developing, designing, and make decisions. Workshop (2 hr) LO1 LO2 LO3
Week 06 Monday lecture and Tuesday tutorial: Final pitch revision, practice, and refinement. Workshop (2 hr) LO2 LO3
Wednesday lecture and Thursday tutorial: The final pitch Workshop (2 hr) LO1 LO2

Attendance and class requirements

  • This unit will be delivered wholly online for the July Intensive 2020.
  • As this is an intensive unit, the content is delivered over six weeks rather than 13. This means students have four contact hours a week rather than the usual two contact hours a week.   
  • All lectures will be recorded and made available on Canvas. Thus, real-time attendance of lectures is optional. However, lecture material will be directly used in the following tutorial so you must watch the lecture before you attend the tutorial. Further, it's important to keep in mind that guest speakers will generally visit during lectures so there is an incentive to attend lectures.
  • Due to the nature of this unit of study as a project unit, real-time attendance of tutorials is compulsory. Thus while lecture attendance is optional, you are required to attend 90% tutorials and be an active participant. Tutorials will not be recorded.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

All readings for this unit can be accessed through the Library eReserve, available on Canvas.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University’s graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. apply and illustrate the knowledge and skills developed in business studies within a specific organisational setting
  • LO2. demonstrate contextually relevant written and oral communication skills
  • LO3. identify, research, analyse and evaluate issues facing modern organisations operating in a business environment; apply appropriate models and propose practicable recommendations.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
The unit will have a higher digital component this semester.

More information can be found on Canvas.

Additional costs

There are no additional costs for this unit.

Site visit guidelines

There are no site visit guidelines for this unit.

Work, health and safety

There are no specific WHS requirements for this unit.


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