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Unit of study_

CLAW2212: Franchising

Semester 2, 2020 [Normal day] - Camperdown/Darlington, Sydney

Franchising is an increasingly popular business model in Australia and internationally which offers an effective strategy for expanding an existing business or entering an industry. It is rapidly becoming the dominating force in the distribution of goods and services. This unit examines the nature, development and operation of franchising and its growing influence in Australia and overseas. It addresses key legal and commercial issues in establishing, structuring and managing franchise systems as well as legal and commercial issues arising in the course of the continuing business relationship. Particular emphasis is placed on franchising development in the ASEAN countries.

Unit details and rules

Unit code CLAW2212
Academic unit
Credit points 6
Prohibitions
? 
None
Prerequisites
? 
Completion of at least 24 credit points of study
Corequisites
? 
None
Assumed knowledge
? 

None

Available to study abroad and exchange students

Yes

Teaching staff

Coordinator Andrew Terry, andrew.terry@sydney.edu.au
Type Description Weight Due Length
Assignment hurdle task Research assignment
Written research assignment based on allocated presentation topic.
50% STUVAC 3000 words
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
Tutorial quiz Take home test 1
Written word-limited test in week 6
15% Week 06 6 hours
Outcomes assessed: LO1 LO5 LO4 LO3 LO2
Presentation Presentation
Zoom presentation in Weeks 7-11 as scheduled.
15% Week 07 10 minutes/15 PPTs
Outcomes assessed: LO1 LO5 LO4 LO3 LO2
Tutorial quiz Take home test 2
Written word-limited test
20% Week 12 6 hours
Outcomes assessed: LO1 LO5 LO4 LO3 LO2
hurdle task = hurdle task ?

Assessment summary

  • Take-home test: The first test is an open book take-home  test which will require 4 questions to be answered from a choice of at least 8 questions based on material covered in weeks 1-5 inclusive. The second  test is an open  book take-home test which will require 4 questions to be answered from a choice of at least 10 questions based on material covered throughout the course. While there will not be any questions directly based on any particular presentation in Weeks 7-11 the questions will address material covered in the presentations and the accompanying discussion. 
  • Presentation: Individual presentation via Zoom will be supported by about 15 powerpoint slides which must be uploaded to the canvas site at least 24 hours prior to presentation. Presentation topics will be allocated early in the semester.
  • Research assignment: Students will submit a research paper based on a  topic distributed early in the semester.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Distinction

75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Credit

65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Pass

50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Fail

0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see sydney.edu.au/students/guide-to-grades.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website  provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.  

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

WK Topic Learning activity Learning outcomes
Week 01 The franchising phenomenon: history, development, operation and significance of franchising Lecture (3 hr)  
Week 02 1. Franchise system design; 2. Franchise network expansion; 3. Development of the franchise model Lecture (3 hr)  
Week 03 The legal and regulatory environment for franchising: the franchise agreement, the franchise relationship, the development of the regulatory regime Lecture (3 hr)  
Week 04 The franchising code of conduct and the continuing regulatory debate Lecture (3 hr)  
Week 05 Misleading or deceptive conduct in franchise pre-sales negotiations Lecture (3 hr)  
Week 06 Fairness on franchising: unconscionable conduct, unfair contract terms, lack of good faith Lecture (3 hr)  
Week 07 Commercial and legal issues in franchise system restrictions and goodwill protection: competition and IP law Lecture (3 hr)  
Week 08 International franchising Lecture (3 hr)  
Week 09 Franchise model innovation: types and applications Lecture (3 hr)  
Week 10 Legal and commercial issues in the franchisor/franchisee relationship Lecture (3 hr)  
Week 11 Current issues in franchising regulation Lecture (3 hr)  
Week 12 Trends, challenges and opportunities for the Australian franchising sector Lecture (3 hr)  

Attendance and class requirements

Lecture recordings: All lectures and seminars are recorded and will be available on Canvas for student use. Please note the Business School does not own the system and cannot guarantee that the system will operate or that every class will be recorded. Students should ensure they attend and participate in all classes.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. understand the franchise business model, its contemporary significance in Australia and internationally, and the manner in which the model is evolving in response to changing market conditions
  • LO2. apply franchising as a strategy for business expansion both domestically and internationally
  • LO3. analyse legal and commercial issues arising in the franchising context
  • LO4. understand the operation of the key regulatory regimes impacting on franchising
  • LO5. identify legal, regulatory, commercial and cultural issues impacting on franchise system development, operation, management and expansion.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

No changes have been made since this unit was last offered.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.