Skip to main content
Unit of study_

ECON5026: Strategic Business Relationships

A firm's success depends on both its internal and external strategic relationships. This unit of study analyses how a firm can manage these relationships. We examine agency problems within the firm, outlining ways that firms try to mitigate these issues. Strategic relationships with input suppliers examined. We discuss how firms can establish a strong bargaining position in these relationships. The optimal boundaries of the firm are also analysed. We also study how a firm's product-market strategy affects its relationship with its rivals in the output market.

Code ECON5026
Academic unit Economics
Credit points 6
ECON5001 or ECON5040

At the completion of this unit, you should be able to:

  • LO1. demonstrate an ability to identify a range of strategic relationships within a firm, and, between a firm and external agents
  • LO2. describe the mechanisms and approaches that have been developed and are used to meet the challenges associated with complex strategic relationships in the real world
  • LO3. analyse problems using information and communicate the solutions to problems faced by organisations such as firms in dealing with economic agents within and outside the organisation
  • LO4. work independently to solve problems and communicate in an effective manner how to solve such problems.