ELEC9610: Semester 1, 2021

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Units ELEC9610 Semester 1 2021 [Normal day]

Unit of study_

ELEC9610: E-Business Analysis and Design

Overview

This unit examines the essential pre-production stages of designing successful internet websites and services. It focuses on the aspects of analysis, project specification, design, and prototype that lead up to the actual build of a website or application. Topics include, B2C, B2B and B2E systems, business models, methodologies, modeling with use cases / UML and WebML, the Project Proposal and Project Specification Document, Information Architecture and User-Centred Design, legal issues, and standards-based web development. Students build a simple use-case based e-business website prototype with web standards. A final presentation of the analysis, design and prototype are presented in a role play environment where students try to win funding from a venture capitalist. An understanding of these pre-production fundamentals is critical for future IT and Software Engineering Consultants, Project Managers, Analysts and CTOs.

Details

Academic unit	Electrical and Information Engineering
Unit code	ELEC9610
Unit name	E-Business Analysis and Design
Session, year ?	Semester 1, 2021
Attendance mode	Normal day
Location	Remote
Credit points	6

Enrolment rules

Prohibitions ?	ELEC5743 OR EBUS3003
Prerequisites ?	None
Corequisites ?	None
Assumed knowledge ?	Basic knowledge of Database Management Systems
Available to study abroad and exchange students	No

Teaching staff and contact details

Coordinator	Phee Yeoh, phee.yeoh@sydney.edu.au

Type	Description	Weight	Due	Length
Final exam (Record+)	Final exam Final exam covering all aspects of the unit of study.	40%	Formal exam period	1 hour
Outcomes assessed:
Assignment	Proposal Project Proposal to be submitted in Canvas	30%	Week 08	Approximately 5000 words
Outcomes assessed:
Presentation	Presentation Presentation: Online video of group presentation to be submitted in Canvas	15%	Week 13	15 minutes
Outcomes assessed:
Assignment	Website prototype Final prototype: Demo website to be submitted in Canvas	15%	Week 13	Demo of website core functionalities
Outcomes assessed:
= group assignment ? = Type B final exam ?

All assessments should be submitted online in Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name	Mark range	Description
High distinction	85 - 100
Distinction	75 - 84
Credit	65 - 74
Pass	50 - 64
Fail	0 - 49	When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see sydney.edu.au/students/guide-to-grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

Deduction of 5% of the maximum mark for each calendar day after the due date.
After ten calendar days late, a mark of zero will be awarded.

This unit has an exception to the standard University policy or supplementary information has been provided by the unit coordinator. This information is displayed below:

Standard late penalties apply.

Special consideration

If you experience short-term circumstances beyond your control, such as illness, injury or misadventure or if you have essential commitments which impact your preparation or performance in an assessment, you may be eligible for special consideration or special arrangements.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

Weekly schedule

WK	Topic	Learning activity
Multiple weeks	Individual and group work outside of scheduled classes	Independent study (80 hr)
Week 01	1. Course overview; 2. Information databases	Lecture (2 hr)
Week 02	1. Project management; 2. Formal software engineering RUP; 3. Project specification document	Lecture and tutorial (5 hr)
Week 03	1. Modelling functionality; 2. Use case scenarios	Lecture and tutorial (5 hr)
Week 04	1. Elements and categories of e-commerce; 2. Business to business systems	Lecture and tutorial (5 hr)
Week 05	1. E-marketplaces; 2. Online revenue models	Lecture and tutorial (5 hr)
Week 06	1. Business to employee systems; 2. Knowledge management; 3. Website usability	Lecture and tutorial (5 hr)
Week 07	Modelling applications with WebML	Lecture and tutorial (5 hr)
Week 08	E-commerce software for small and large businesses	Lecture and tutorial (5 hr)
Week 09	E-commerce security	Lecture and tutorial (5 hr)
Week 10	E-commerce: legal and ethical issues	Lecture and tutorial (5 hr)
Week 11	1. Business to customer systems; 2. Customer relationship management	Lecture and tutorial (5 hr)
Week 12	1. Social networking; 2. Mobile commerce	Lecture and tutorial (5 hr)
Week 13	Unit review	Lecture and tutorial (5 hr)

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

All readings for this unit can be accessed through the Library eReserve, available on Canvas.

Gary P. Schneider, Electronic Commerce (12). CENGAGE, 2016. 9781305867819

Learning outcomes

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University’s graduate qualities and are assessed as part of the curriculum.

Outcomes
Graduate qualities

At the completion of this unit, you should be able to:

LO1. demonstrate an understanding of the roles of all the stakeholders in an e-commerce development project by clarifying individual responsibilities and deliverables towards the team effort
LO2. work in a group, manage or be managed by a leader in roles that optimise the contribution of all members, while showing initiative and receptiveness so as to jointly achieve engineering project goals with the scope of the projects
LO3. develop milestones and implement project management techniques to manage the workload in a group for specific engineering projects
LO4. demonstrate an understanding of professional practice in terms of social, ethical and economical responsibilities with respect to successful web projects
LO5. demonstrate proficiency in undertaking inquiry and knowledge development for a particular engineering problem by identifying information needs and evaluating a vast number of documents in varied formats to draw meaningful conclusions
LO6. write proposals in a clear and well constructed engineering format to convey stakeholder specific information at a degree of thoroughness commensurate to the requirement and task at hand
LO7. demonstrable understanding of 'use-case scenarios' as specific tools used in improving the usability of e-business sites to the extent of the work presented
LO8. demonstrate an understanding of current issues and developments in content management systems, e-commerce and knowledge management systems
LO9. demonstrate an understanding of a web modelling language such as WebML, including the underlying principles and techniques, to the extent of the material presented in the course.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1	Depth of disciplinary expertise Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.
GQ2	Critical thinking and problem solving Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.
GQ3	Oral and written communication Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.
GQ4	Information and digital literacy Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.
GQ5	Inventiveness Generating novel ideas and solutions.
GQ6	Cultural competence Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.
GQ7	Interdisciplinary effectiveness Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.
GQ8	Integrated professional, ethical, and personal identity An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.
GQ9	Influence Engaging others in a process, idea or vision.

Outcome map

Learning outcomes	Graduate qualities
Learning outcomes

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Current students

Overview

Details

Enrolment rules

Teaching staff and contact details

Assessment

Assessment criteria

Late submission

Special consideration

Academic integrity

Weekly schedule

Study commitment

Required readings

Learning outcomes

Graduate qualities

Outcome map

Closing the loop

Disclaimer

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