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Unit of study_

EMBA6004: Thriving in New Markets

Intensive December, 2021 [Block mode] - Castlereagh St, Sydney

Even the smallest business today is part of a global network. Businesses large and small source materials from across the globe, and sell to customers around the world. Leaders today need to manage employees from multiple cultures, with diverse educational backgrounds. They need to know how to negotiate with people from a variety of cultural backgrounds. And they need to understand how their businesses impact on the communities in which they are operating. This module takes students to another country (India or similar) to undertake an exercise in creating a social enterprise. Students will formulate a hypothesis prior to departure about what challenge that social enterprise will solve, and then research it upon landing in India. We introduce models of entrepreneurship and innovation, adding them to the toolkit developed in EMBA6003 Managing Connected Enterprises. Students work with faculty members and students from our host institution to uncover cultural differences, and how to manage through them. Students also engage with local customers, suppliers and potential competitors, as well as relevant local government representatives to test the viability of entering a new market. The emphasis of this module is on the team navigating the cultural landscape of entrepreneurial activity in a new market. To complete the projects, students draw on what they have learned in the previous modules, applying the foundation material in a new context.

Unit details and rules

Unit code EMBA6004
Academic unit Management Education
Credit points 12
Prohibitions
? 
None
Prerequisites
? 
None
Corequisites
? 
None
Assumed knowledge
? 

EMBA6000

Available to study abroad and exchange students

No

Teaching staff

Coordinator Clinton Free, clinton.free@sydney.edu.au
Type Description Weight Due Length
Presentation group assignment Interim team project presentation
Oral presentation
10% Week 01 25 minutes
Outcomes assessed: LO1 LO2 LO3 LO4
Presentation group assignment Final team project presentation
Oral presentation
40% Week 02 25 minutes plus 10 minutes Q&A
Outcomes assessed: LO1 LO2 LO3 LO4
Assignment group assignment Response to client comments on presentation
Written task
10% Week 05 1000 words
Outcomes assessed: LO1 LO2 LO3 LO4
Assignment Reflective report
Report
40% Week 07 4000 words
Outcomes assessed: LO1 LO2 LO3 LO4
group assignment = group assignment ?

Assessment summary

  • Interim team project presentation: Each team will 'pitch' an oral presentation followed by 10 minutes of questions and answers with the panel. The interim team project presentation will focus on the identification of a clearly defined problem and compelling opportunity space, including a preliminary overview of potential competitors and partners. 
  • Final team project presentation: At the end of the second week, each team will 'pitch' an oral presentation followed by 15 minutes of questions and answers with the panel. It is expected that this presentation will include a refined and condensed version of the content provided in the interim presentation, in addition to crucial operational and strategic detail.
  • Response to client comments on presentation: After receiving comments and feedback on the presentation from panel members, teams will respond in a written document. In response, you can defend ideas and approaches from your project work, but should also acknowledge limitations and weaknesses and suggest ways you could improve your proposed solution.
  • Reflective report: You should discuss what you have learned about ‘thriving in new markets’, with particular critical attention paid to how social enterprises can address social problems in financially viable ways. You should then discuss how you might apply what you have learned within your own organisation, including how the various course concepts, theories and frameworks are appropriate for analysing the challenges your own organisation faces.

Detailed information for each assessment can be found on Canvas. 

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Distinction

75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Credit

65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Pass

50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Fail

0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see sydney.edu.au/students/guide-to-grades.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website  provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.  

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

WK Topic Learning activity Learning outcomes
Week 01 Welcome and introductions to module, Introduction to Lean Methodology, Business Models and Value Proposition Lecture (8 hr)  
Ideation, Lean Start-up Workshop, Customer relationships Lecture (8 hr)  
Revenue Models. Social Entrepreneurship and Innovation for the Bottom Billion, Lecture (8 hr)  
Fund Raising, Project Work : Setting the Scene Lecture (8 hr)  
Introduction to stakeholder Capitalism Lecture (6 hr)  
Example of Stakeholder Capitalism in Action Lecture (12 hr)  
Week 02 Self-organised research visits or project work Independent study (24 hr)  
Project work under supervision Independent study (16 hr)  
Module de-brief Field trip (5 hr)  

Attendance and class requirements

Students should ensure they attend and participate in all classes.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 12 credit point unit, this equates to roughly 240-300 hours of student effort in total.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. understand markets and opportunities in the context of developing economies
  • LO2. utilise creativity and innovation to construct new resources and capabilities
  • LO3. enable interpretation and insight from limited information and data
  • LO4. cultivate the power of entrepreneurial communities and networks.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

No changes have been made since this unit was last offered.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.