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Unit of study_
IBUS3109: Strategy and Emerging Markets
2025 unit information
Emerging economies are rapidly changing the global business landscape as they present tremendous growth opportunities for the developed world. At the same time, their rise as a new competitive force has strategic implications for global managers. This unit focuses on four of the most prominent emerging economies, namely Brazil, Russia, India and China (BRIC nations), to develop strategic tools to win in the new global competitive environment. Drawing on current insights from International Business Strategy, a two-pronged approach is used to analyse competition in emerging economies: multinational enterprises from developed economies attempting to leverage emerging economies and enterprises from BRIC nations as they transform into multinationals to compete globally.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
|---|---|
| Academic unit | International Business |
| Credit points | 6 |
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Prerequisites:
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IBUS2101 |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. apply concepts and theoretical frameworks covered in this unit to formulate strategy to leverage emerging markets for international business
- LO2. evaluate and interpret information to identify relevant issues and new business opportunities for international managers in emerging markets
- LO3. contribute to well informed discussions and insightful presentations on strategies to leverage emerging markets for international business
- LO4. write up concise strategy analysis reports.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 1 2025
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Normal day | Camperdown/Darlington, Sydney | |
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Semester 2 2025
|
Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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