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Unit of study_

IBUS3109: Strategy and Emerging Markets

Emerging economies are rapidly changing the global business landscape as they present tremendous growth opportunities for the developed world. At the same time, their rise as a new competitive force has strategic implications for global managers. This unit focuses on four of the most prominent emerging economies, namely Brazil, Russia, India and China (BRIC nations), to develop strategic tools to win in the new global competitive environment. Drawing on current insights from International Business Strategy, a two-pronged approach is used to analyse competition in emerging economies: multinational enterprises from developed economies attempting to leverage emerging economies and enterprises from BRIC nations as they transform into multinationals to compete globally.

Code IBUS3109
Academic unit International Business
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. apply concepts and theoretical frameworks covered in this unit to formulate strategy to leverage emerging markets for international business
  • LO2. evaluate and interpret information to identify relevant issues and new business opportunities for international managers in emerging markets
  • LO3. contribute to well informed discussions and insightful presentations on strategies to leverage emerging markets for international business
  • LO4. write up concise strategy analysis reports.