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Unit outline_

IBUS3109: Strategy and Emerging Markets

Semester 1, 2024 [Normal day] - Camperdown/Darlington, Sydney

Emerging economies are rapidly changing the global business landscape as they present tremendous growth opportunities for the developed world. At the same time, their rise as a new competitive force has strategic implications for global managers. This unit focuses on four of the most prominent emerging economies, namely Brazil, Russia, India and China (BRIC nations), to develop strategic tools to win in the new global competitive environment. Drawing on current insights from International Business Strategy, a two-pronged approach is used to analyse competition in emerging economies: multinational enterprises from developed economies attempting to leverage emerging economies and enterprises from BRIC nations as they transform into multinationals to compete globally.

Unit details and rules

Academic unit International Business
Credit points 6
Assumed knowledge


Available to study abroad and exchange students


Teaching staff

Coordinator Sangeeta Ray,
Lecturer(s) Sangeeta Ray,
The census date for this unit availability is 2 April 2024
Type Description Weight Due Length
Supervised exam
Final exam
Short and/ extended answers
50% Formal exam period 2 hours
Outcomes assessed: LO1 LO2
Participation In-class activity
Participation Quiz and Q&A
10% Ongoing 1 hour
Outcomes assessed: LO1 LO2 LO3
Small test Review Exercise
MCQ and/ short answers
15% Week 09
Due date: 22 Apr 2024 at 14:00
55 minutes
Outcomes assessed: LO1 LO2
Assignment group assignment Group project
Case study, report, presentation
25% Week 13
Due date: 22 May 2024 at 23:59
1500 words
Outcomes assessed: LO1 LO2 LO4
group assignment = group assignment ?

Assessment summary

  • Group project: Students are required to form groups of 5 or 6. Each group will be assigned a real-life case focusing on firm strategy in emerging markets. Groups are required to draw on disciplinary knowledge and critical thinking skills to analyse the assigned case. A system of peer review evaluation is used in this group assessment to ensure that every group member contributes equally, in time and effort, for a timely preparation and submission of a high-quality assignment focused on the set topic. Hence, individual student’s mark will be reflective of the peer review evaluation. Please note that students are not permitted to individually submit a group assignment. Individual assignments will not be graded. Students are not permitted to use artificial intelligence (AI) tools such as ChatGPT etc. to generate material that will be submitted for the assignment. AI tools cannot be relied upon to generate responses that will adequately address the requirements of the assessment. Their undeclared use will be reported as a major breach of policy for investigation.
  • In-class activity: News items, mini-cases and other media content related to lecture topics will be provided. Students are required to apply disciplinary knowledge to interpret and evaluate the given information to complete quizzes and participate in Q&A during tutorials. This assessment is a disaggregated activity spread out across the semester.
  • Review Exercise: This test, conducted during scheduled class time, assesses students’ familiarity with, and their ability to apply key concepts covered in the unit. Questions will typically involve scenarios faced by business managers engaging with emerging markets.
  • Final exam: This supervised exam involving short and extended answers, will be conducted during the scheduled formal exam period. The exam will assess students’ in-depth knowledge of the core content and their ability to think critically and synthesise detailed comprehensive answers combining multiple perspectives covered in the unit.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range


High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website  provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.  

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

Support for students

The Support for Students Policy 2023 reflects the University’s commitment to supporting students in their academic journey and making the University safe for students. It is important that you read and understand this policy so that you are familiar with the range of support services available to you and understand how to engage with them.

The University uses email as its primary source of communication with students who need support under the Support for Students Policy 2023. Make sure you check your University email regularly and respond to any communications received from the University.

Learning resources and detailed information about weekly assessment and learning activities can be accessed via Canvas. It is essential that you visit your unit of study Canvas site to ensure you are up to date with all of your tasks.

If you are having difficulties completing your studies, or are feeling unsure about your progress, we are here to help. You can access the support services offered by the University at any time:

Support and Services (including health and wellbeing services, financial support and learning support)
Course planning and administration
Meet with an Academic Adviser

WK Topic Learning activity Learning outcomes
Week 01 Emerging markets (EMs): introduction and overview Lecture (2 hr) LO2
Week 02 Opportunities in emerging markets Lecture and tutorial (3 hr) LO2
Week 03 Challenges in emerging markets Lecture and tutorial (3 hr) LO2
Week 04 institutional environment in emerging markets Lecture and tutorial (3 hr) LO1 LO2
Week 05 Strategies for responding to institutional voids Lecture and tutorial (3 hr) LO1 LO2 LO3
Week 06 Winning strategies in emerging markets: lessons from business groups Lecture and tutorial (3 hr) LO1 LO2 LO3
Week 07 Global value chains and emerging markets Lecture and tutorial (3 hr) LO1 LO2 LO3
Week 08 Strategies for managing risks in emerging markets Lecture and tutorial (3 hr) LO1 LO2 LO3
Week 09 Catch up by emerging market firms Lecture and tutorial (3 hr) LO1 LO2 LO3
Week 10 Internationalisation strategy of emerging multinational enterprises Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4
Week 11 Corporate and management systems: China Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4
Week 12 Corporate and management systems: India Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4
Week 13 Bottom of the pyramid markets Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4

Attendance and class requirements

  • Lecture recordings: All lectures and seminars are recorded and will be available on Canvas for student use. Please note the Business School does not own the system and cannot guarantee that the system will operate or that every class will be recorded.
  • Attendance and participation: Students should ensure they attend and participate in class activity.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

Weekly readings and cases will be made available on Canvas.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. apply concepts and theoretical frameworks covered in this unit to formulate strategy to leverage emerging markets for international business
  • LO2. evaluate and interpret information to identify relevant issues and new business opportunities for international managers in emerging markets
  • LO3. contribute to well informed discussions and insightful presentations on strategies to leverage emerging markets for international business
  • LO4. write up concise strategy analysis reports.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities

This section outlines changes made to this unit following staff and student reviews.

In response to suggestions made by some students, more content on Brazil and Russia will be added to the unit.
  • Unit Coordinator contact details are available on Canvas.
  • Detailed information for each assessment task will be made available on Canvas and also provided in class.



The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.