Skip to main content
Unit of study_

IBUS5002: Strategy, Innovation and Entrepreneurship

This foundation unit provides an introduction to the essential concepts and frameworks in the domains of strategy, innovation and entrepreneurship. Each domain is presented in a block of three lectures supplemented with case-based tutorials. Topics covered include user and disruptive innovation, entrepreneurial opportunities and business models, value chain and ecosystem analysis. Theories and frameworks are further tested in the real-life business projects offered by the participating companies. The emphasis of the unit is made on understanding the complexity of the innovation process and learning how to navigate the business environment to maximise the value from innovation.

Code IBUS5002
Academic unit Strategy, Innovation and Entrepreneurship
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. apply theoretical concepts and practical knowledge acquired through real-life company projects and case-based tutorials to the context of your career
  • LO2. identify and critically evaluate business ideas using concepts, frameworks and practical examples discussed in this course
  • LO3. generate solutions to business challenges applying both theoretical concepts and first-hand experience gained through company projects
  • LO4. interact with peers and business partners in solving complex group work tasks.
  • LO5. collaborate on group projects and interact with business partners to progress teamwork.
  • LO6. practice ethical and social responsibility in day-to-day class interactions, collaborations with fellow students and third parties, including business partners.

Unit outlines

Unit outlines will be available 2 weeks before the first day of teaching for the relevant session.