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Unit of study_

IBUS5002: Strategy, Innovation and Entrepreneurship

Semester 2, 2020 [Normal day] - Camperdown/Darlington, Sydney

This foundation unit provides an introduction to the essential concepts and frameworks in the domains of strategy, innovation and entrepreneurship. Each domain is presented in a block of three lectures supplemented with case-based tutorials. Topics covered include user and disruptive innovation, entrepreneurial opportunities and business models, value chain and ecosystem analysis. Theories and frameworks are further tested in the real-life business projects offered by the participating companies. The emphasis of the unit is made on understanding the complexity of the innovation process and learning how to navigate the business environment to maximise the value from innovation.

Unit details and rules

Unit code IBUS5002
Academic unit Strategy, Innovation and Entrepreneurship
Credit points 6
Assumed knowledge


Available to study abroad and exchange students


Teaching staff

Coordinator Maria Rumyantseva,
Type Description Weight Due Length
Small continuous assessment Progress updates and contribution to discussions
Written progress updates and contribution to tutorial discussions
10% Ongoing Ongoing
Outcomes assessed: LO1 LO6 LO5 LO4 LO3 LO2
Assignment Individual assignment
Written task
30% Week 07 5 pages
Outcomes assessed: LO1 LO6 LO5 LO4 LO3 LO2
Assignment group assignment Group assignment
Presentation, report
30% Week 12 10 minutes, 10 pages
Outcomes assessed: LO1 LO2 LO3 LO4 LO5 LO6
Assignment Reflections on theory
Small Continuous Assessment
30% Weekly up to 300 words
Outcomes assessed: LO1 LO2 LO3 LO4
group assignment = group assignment ?

Assessment summary

INDIVIDUAL ASSIGNMENT: Students will complete a written assignment focused on the real-life business challenge faced by an innovating company. The aims of the assignment are (1) to analyse the innovation challenge using concepts and frameworks discussed in the class and (2) to offer an original and practical solution to the challenge that can be implemented by the company.

GROUP ASSIGNMENT: Students collaborate in small groups to outline potential solutions to the innovation challenge faced by the company assigned to them. Their solutions are presented in a form of (1) written group report and (2) team presentation.

PROGRESS UPDATES AND CONTRIBUTION TO DISCUSSIONS​: Students are expected to submit regular company project progress updates and contribute to tutorial discussions.

REFLECTIONS ON THEORY: Students are expected to submit weekly reflections on theory discussed during the lecture.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range


High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website  provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.  

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

WK Topic Learning activity Learning outcomes
Week 01 Introduction Seminar (3 hr)  
Week 02 Commercialisation of innovation Seminar (3 hr)  
Week 03 1. User innovation; 2. Crowd sourcing Seminar (3 hr)  
Week 04 Disruptive innovation Seminar (3 hr)  
Week 05 Entrepreneurial opportunities Seminar (3 hr)  
Week 06 1. Types of entrepreneurs; 2. Learning from failure Seminar (3 hr)  
Week 07 1. Business models; 2. Open and closed innovation models Seminar (3 hr)  
Week 08 Innovation along industry value chain Seminar (3 hr)  
Week 09 Strategy: from five forces to clusters Seminar (3 hr)  
Week 10 Innovation ecosystems Seminar (3 hr)  
Week 11 Final presentations Seminar (3 hr)  
Week 12 Recap Seminar (3 hr)  

Attendance and class requirements

Lecture recordings: All lectures are recorded and will be available on Canvas for student use. Please note the Business School does not own the system and cannot guarantee that the system will operate or that every class will be recorded. Students should ensure they attend and participate in all classes.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

All readings for this unit can be accessed through the Library eReserve, available on Canvas.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. apply theoretical concepts and practical knowledge acquired through real-life company projects and case-based tutorials to the context of your career
  • LO2. identify and critically evaluate business ideas using concepts, frameworks and practical examples discussed in this course
  • LO3. generate solutions to business challenges applying both theoretical concepts and first-hand experience gained through company projects
  • LO4. interact with peers and business partners in solving complex group work tasks.
  • LO5. collaborate on group projects and interact with business partners to progress teamwork.
  • LO6. practice ethical and social responsibility in day-to-day class interactions, collaborations with fellow students and third parties, including business partners.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities

This section outlines changes made to this unit following staff and student reviews.

No changes have been made since this unit was last offered.


The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

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