This unit analyses how multinational firms leverage their capabilities and competencies to create competitive advantages in international and global markets. Topics include assessing foreign market attractiveness; understanding the impact of differences in legal, cultural, political and economic regimes; evaluating international political and economic risk; building and operating global networks, including entry mode choice; understanding how managers design organisational architecture and implement internal control and incentive mechanisms; and assessing the challenges of global citizenship, ethical behaviour and social responsibility for international business. Problem-based learning, with case study workshops, is an integral part of the unit.
|Academic unit||International Business|
|Unit name||International Business Strategy|
|Semester 2, 2020|
|Attendance mode||Normal day|
|Available to study abroad and exchange students||
Teaching staff and contact details
|Coordinator||Stefan Volk, firstname.lastname@example.org|