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Unit of study_

IBUS6011: New Business Opportunities and Startups

Being able to identify and exploit new business opportunities is critical to all sizes of businesses. Identifying new markets, developing new products and implementing new business models are highly-regarded and valuable skills for entrepreneurs and business managers alike. This unit is structured around learning from engaged practice in order to explore the special problems and opportunities associated with entrepreneurial startups. Students engage with startup and early stage businesses to deliver a plan to help them become profitable. Topics include opportunity recognition, strategy development, business model design, customer acquisition and retention, financial model development, as well as entrepreneurial and creative leadership.

Code IBUS6011
Academic unit Strategy, Innovation and Entrepreneurship
Credit points 6
IBUS5011 or WORK6112
Assumed knowledge:
IBUS5002, or completion of at least 24 credit points

At the completion of this unit, you should be able to:

  • LO1. apply theory critically and insightfully to entrepreneurship practice
  • LO2. generate and use evidence creatively and adaptively in entrepreneurship practice
  • LO3. collaborate effectively with others to create a start up
  • LO4. identify and progress on key strategic issues relating to start ups
  • LO5. evaluate and pivot a potential business opportunity.

Unit outlines

Unit outlines will be available 1 week before the first day of teaching for the relevant session.