Outline

Overview

Being able to identify and exploit new business opportunities is critical to all sizes of businesses. Identifying new markets, developing new products and implementing new business models are highly-regarded and valuable skills for entrepreneurs and business managers alike. This unit is structured around learning from engaged practice in order to explore the special problems and opportunities associated with entrepreneurial startups. Students engage with startup and early stage businesses to deliver a plan to help them become profitable. Topics include opportunity recognition, strategy development, business model design, customer acquisition and retention, financial model development, as well as entrepreneurial and creative leadership.

Details

Academic unit	Strategy, Innovation and Entrepreneurship
Unit code	IBUS6011
Unit name	New Business Opportunities and Startups
Session, year ?	Semester 2, 2020
Attendance mode	Normal evening
Location	Camperdown/Darlington, Sydney
Credit points	6

Enrolment rules

Prohibitions ?	IBUS5011 or WORK6112
Prerequisites ?	None
Corequisites ?	None
Assumed knowledge ?	IBUS5002, or completion of at least 24 credit points
Available to study abroad and exchange students	Yes

Teaching staff and contact details

Coordinator	Peter Lead, peter.lead@sydney.edu.au
Lecturer(s)	Alexander John Orson Carpenter , alex.carpenter@sydney.edu.au
Lecturer(s)	Peter Lead, peter.lead@sydney.edu.au
Tutor(s)	Afreen Choudhury , afreen.choudhury@sydney.edu.au

Type	Description	Weight	Due	Length
Assignment	Evidence-based decision-making Reflective report	35%	Formal exam period Due date: 08 Jun 2020 at 10:00 Closing date: 22 Jun 2020	2000 words
Outcomes assessed:
Assignment	Startup financials and traction Oral presentation	15%	Formal exam period	10 minutes
Outcomes assessed:
Presentation	Business progress assignment and presentation Oral presentation	50%	Multiple weeks	5 minutes
Outcomes assessed:
Online task	Ideation Video presentation	0%	Week 03 Due date: 07 Sep 2020 at 10:00 Closing date: 21 Sep 2020	3 minutes
Outcomes assessed:
= hurdle task ? = group assignment ?

Ideation (0%): Students record a short video (less than 3-minutes) to explain the results of their customer discovery interviews. This assessment is listed as a HURDLE TASK which means you must complete the assessment in order to pass the unit. Students who fail to complete this assessment, even when their aggregate mark for the entire unit of study is above 50%, will be given a Fail grade for this unit. As a result, a student's academic transcript will show a Fail grade and the actual mark achieved if the final mark of the unit is between 0-49 and a Fail grade and a capped moderated mark of 49 for all other final marks.
Business progress presentations (50%): These group presentations will be held in weeks 5, 7, 9 and 11, and are a way for students to share their startup progress over the past fortnight. Students will receive feedback and guidance after each presentation.
Startup financials and traction (15%): This is a group presentation in the final week of the course, to a panel of industry guests. This takes the form of a 5-minute startup pitch, demonstrating their business desirability, feasibility and viability.
Evidence-based decision-making (35%): This individual assignment is a Reflective Report of up to 2000 words, reflecting on how they identified, gathered and used evidence to make decisions and develop their startup.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name	Mark range	Description
High distinction	85 - 100	Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Distinction	75 - 84	Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Credit	65 - 74	Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Pass	50 - 64	Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Fail	0 - 49	When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see sydney.edu.au/students/guide-to-grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

Deduction of 5% of the maximum mark for each calendar day after the due date.
After ten calendar days late, a mark of zero will be awarded.

Special consideration

If you experience short-term circumstances beyond your control, such as illness, injury or misadventure or if you have essential commitments which impact your preparation or performance in an assessment, you may be eligible for special consideration or special arrangements.

Academic integrity

The Current Student website provides information on academic honesty, academic dishonesty, and the resources available to all students.

The University expects students and staff to act ethically and honestly and will treat all allegations of academic dishonesty or plagiarism seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic dishonesty. If such matches indicate evidence of plagiarism or other forms of dishonesty, your teacher is required to report your work for further investigation.

Weekly schedule

WK	Topic	Learning activity
Week 01	Unit introduction and problem discovery interviews	Lecture (3 hr)
Week 02	The lean startup	Lecture (3 hr)
Week 03	Minimal viable products (MVP), research goals, and team formation	Lecture (3 hr)
Week 04	Value propositions and customer journeys	Lecture (3 hr)
Week 05	Group presentation #1 and feedback	Lecture (3 hr)
Week 06	Prototyping, user testing, experiments and tools	Lecture (3 hr)
Week 07	Group presentation #2 and feedback	Lecture (3 hr)
Week 08	Business models and Early adopters	Lecture (3 hr)
Week 09	Presentation #3 and feedback	Lecture (3 hr)
Week 10	Pitching, metrics, and financial viability	Lecture (3 hr)
Week 11	Group presentation #4 and feedback	Lecture (3 hr)
Week 12	Demo day: Group final presentations	Lecture (3 hr)

Attendance and class requirements

Lecture recordings: All lectures and seminars are recorded and will be available on Canvas for student use. Please note the Business School does not own the system and cannot guarantee that the system will operate or that every class will be recorded. Students should ensure they attend and participate in all classes.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Learning outcomes

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University’s graduate qualities and are assessed as part of the curriculum.

Outcomes
Graduate qualities

At the completion of this unit, you should be able to:

LO1. apply theory critically and insightfully to entrepreneurship practice
LO2. generate and use evidence creatively and adaptively in entrepreneurship practice
LO3. collaborate effectively with others to create a start up
LO4. identify and progress on key strategic issues relating to start ups
LO5. evaluate and pivot a potential business opportunity.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1	Depth of disciplinary expertise Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.
GQ2	Critical thinking and problem solving Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.
GQ3	Oral and written communication Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.
GQ4	Information and digital literacy Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.
GQ5	Inventiveness Generating novel ideas and solutions.
GQ6	Cultural competence Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.
GQ7	Interdisciplinary effectiveness Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.
GQ8	Integrated professional, ethical, and personal identity An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.
GQ9	Influence Engaging others in a process, idea or vision.

Outcome map

Learning outcomes	Graduate qualities
Learning outcomes

Closing the loop

No changes have been made since this unit was last offered.

Additional information

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Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.

Current students

Overview

Details

Enrolment rules

Teaching staff and contact details

Assessment

Assessment criteria

Late submission

Special consideration

Academic integrity

Weekly schedule

Attendance and class requirements

Study commitment

Learning outcomes

Graduate qualities

Outcome map

Closing the loop

Additional information

Disclaimer

On this page

Useful links

Media

Student links

About us

Connect

Current students

IBUS6011: New Business Opportunities and Startups

Overview

Details

Enrolment rules

Teaching staff and contact details

Assessment

Assessment criteria

Late submission

Special consideration

Academic integrity

Weekly schedule

Attendance and class requirements

Study commitment

Learning outcomes

Graduate qualities

Outcome map

Closing the loop

Additional information

Disclaimer

On this page

Useful links

Media

Student links

About us

Connect