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Unit of study_

MECO6934: Social Issues Marketing

2024 unit information

Social Issues Marketing integrates marketing concepts with other approaches to influence behaviours that benefit individuals and communities. Examples include smoking cessation, HIV prevention and recycling. Key elements include research, theory, competition and segmentation. This unit builds students' knowledge of how social issues marketing can be used to facilitate behaviour change and improve social outcomes, including health, environment, economic and education programs. It will include how to design, manage and communicate social and behaviour change programs in Australia and internationally.

Unit details and rules

Managing faculty or University school:

Media and Communications

Code MECO6934
Academic unit Media and Communications
Credit points 6
Prerequisites:
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None
Corequisites:
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None
Prohibitions:
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None
Assumed knowledge:
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None

At the completion of this unit, you should be able to:

  • LO1. analyse the influence of theories, models and benchmarks of social marketing on social and behaviour change
  • LO2. evaluate social marketing campaigns on their use of strategy and effectiveness toward their respective contexts and publics
  • LO3. demonstrate an understanding of the practical challenges of social and behaviour change programs in Australia and internationally
  • LO4. develop advanced problem-solving and creative skills that can support social marketing aims
  • LO5. apply learned knowledge to professional practice by assessing and improving a social marketing case.

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

Session MoA ?  Location Outline ? 
Semester 2 2024
Normal day Camperdown/Darlington, Sydney
Outline unavailable
Session MoA ?  Location Outline ? 
Semester 2 2020
Normal day Camperdown/Darlington, Sydney
Semester 2 2021
Online Camperdown/Darlington, Sydney
Intensive October 2021
Block mode Camperdown/Darlington, Sydney
Semester 2 2022
Online Camperdown/Darlington, Sydney
Intensive October 2022
Block mode Camperdown/Darlington, Sydney
Semester 2 2023
Online Camperdown/Darlington, Sydney
Intensive October 2023
Block mode Camperdown/Darlington, Sydney

Modes of attendance (MoA)

This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.

Important enrolment information

Additional advice

This unit will be offered in intensive and online modes.