Useful links
This unit examines the relationships among marketing organisations and final consumers in terms of production-distribution channels or value chains. It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions, etc.) made by private and public organisations to create, develop, defend, and sometimes eliminate, product markets. Emphasis is placed on identifying new ways of satisfying the needs and wants and creating value for consumers. While this unit is heavily based on theory, practical application of the concepts to "real world" situations is also essential. Specific topics of study include: market segmentation strategies; market planning; product decisions; new product development; branding strategies; channels of distribution; promotion and advertising; pricing strategies; and customer database management.
Study level | Undergraduate |
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Academic unit | Marketing |
Credit points | 6 |
Prerequisites:
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None |
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Corequisites:
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None |
Prohibitions:
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None |
Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Session | MoA ? | Location | Outline ? |
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Semester 1 2024
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Normal day | Camperdown/Darlington, Sydney |
View
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Semester 2 2024
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Normal day | Camperdown/Darlington, Sydney |
View
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Intensive July 2024
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Block mode | Camperdown/Darlington, Sydney |
View
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Session | MoA ? | Location | Outline ? |
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Semester 1 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Semester 2 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Intensive July 2025
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Block mode | Camperdown/Darlington, Sydney |
Outline unavailable
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Session | MoA ? | Location | Outline ? |
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Semester 1 2020
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Normal day | Camperdown/Darlington, Sydney |
View
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Intensive January 2020
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Block mode | Camperdown/Darlington, Sydney |
Outline unavailable
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Semester 2 2020
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Normal day | Camperdown/Darlington, Sydney |
View
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Intensive July 2020
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Block mode | Camperdown/Darlington, Sydney |
Outline unavailable
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Semester 1 2021
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Normal day | Camperdown/Darlington, Sydney |
View
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Semester 1 2021
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Normal day | Remote |
View
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Semester 2 2021
|
Normal day | Camperdown/Darlington, Sydney |
View
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Semester 2 2021
|
Normal day | Remote |
View
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Semester 1 2022
|
Normal day | Camperdown/Darlington, Sydney |
View
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Semester 1 2022
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Normal day | Remote |
View
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Semester 2 2022
|
Normal day | Camperdown/Darlington, Sydney |
View
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Semester 2 2022
|
Normal day | Remote |
View
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Intensive July 2022
|
Block mode | Camperdown/Darlington, Sydney |
View
|
Semester 1 2023
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 1 2023
|
Normal day | Remote |
View
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Semester 2 2023
|
Normal day | Camperdown/Darlington, Sydney |
View
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Find your current year census dates
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
The Intensive July session of this unit is only available to Study Abroad students. All other students should enrol in Semester 1 and Semester 2 sessions.