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Unit of study_

MKTG1001: Marketing Principles

2024 unit information

This unit examines the relationships among marketing organisations and final consumers in terms of production-distribution channels or value chains. It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions, etc.) made by private and public organisations to create, develop, defend, and sometimes eliminate, product markets. Emphasis is placed on identifying new ways of satisfying the needs and wants and creating value for consumers. While this unit is heavily based on theory, practical application of the concepts to "real world" situations is also essential. Specific topics of study include: market segmentation strategies; market planning; product decisions; new product development; branding strategies; channels of distribution; promotion and advertising; pricing strategies; and customer database management.

Unit details and rules

Managing faculty or University school:

Marketing

Code MKTG1001
Academic unit Marketing
Credit points 6
Prerequisites:
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None
Corequisites:
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None
Prohibitions:
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None
Assumed knowledge:
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None

At the completion of this unit, you should be able to:

  • LO1. describe and conceptualise appropriately the foundations of marketing from a marketer's point of view
  • LO2. identify market opportunities through a comprehensive environmental scan
  • LO3. segment the market and effectively profile target consumers
  • LO4. apply strategically the marketing process in marketing an offering to a specific target audience using a set of relevant marketing strategies
  • LO5. analyse effectively a marketing problem and recommend suitable actions.

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

Session MoA ?  Location Outline ? 
Semester 1 2024
Normal day Camperdown/Darlington, Sydney
Semester 2 2024
Normal day Camperdown/Darlington, Sydney
Outline unavailable
Intensive July 2024
Block mode Camperdown/Darlington, Sydney
Outline unavailable
Session MoA ?  Location Outline ? 
Semester 1 2020
Normal day Camperdown/Darlington, Sydney
Intensive January 2020
Block mode Camperdown/Darlington, Sydney
Outline unavailable
Semester 2 2020
Normal day Camperdown/Darlington, Sydney
Intensive July 2020
Block mode Camperdown/Darlington, Sydney
Outline unavailable
Semester 1 2021
Normal day Camperdown/Darlington, Sydney
Semester 1 2021
Normal day Remote
Semester 2 2021
Normal day Camperdown/Darlington, Sydney
Semester 2 2021
Normal day Remote
Semester 1 2022
Normal day Camperdown/Darlington, Sydney
Semester 1 2022
Normal day Remote
Semester 2 2022
Normal day Camperdown/Darlington, Sydney
Semester 2 2022
Normal day Remote
Intensive July 2022
Block mode Camperdown/Darlington, Sydney
Semester 1 2023
Normal day Camperdown/Darlington, Sydney
Semester 1 2023
Normal day Remote
Semester 2 2023
Normal day Camperdown/Darlington, Sydney

Modes of attendance (MoA)

This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.

Important enrolment information

Additional advice

The Intensive July session of this unit is only available to Study Abroad students. All other students should enrol in Semester 1 and Semester 2 sessions.