MKTG1001: Marketing Principles

Group project: Students working in a group (up to 4 members max from the same tutorial) will build key components of a marketing plan based on a market opportunity for a product or service (chosen from a list of options) that is emerging from a trend in the external environment. This task will enable students to learn the marketing process in a dynamic and creative way. You will strategically market an offering that requires research, market justification and analysis. The group project report (due week 13) is the finished written report that will detail the formal elements of the group's proposed marketing plan, incorporating feedback on key elements of the plan presented in the group presentation (due week 10).

Group presentation: Groups will submit a 10-minute pre-recorded presentation on key areas of the group project, where they will receive feedback that will advance their final written marketing plan report. One group member will submit the pre-recorded presentation by the due date in week 10, following the instructions detailed on Canvas. 

Early feedback quiz: This is a compulsory task, worth 5%, that is due Friday of week 3 August 22 at 23:59pm to evaluate early progress and course familiarity.  It consists of 10 multiple choice questions, covering materials from weeks 1-2 inclusive.  

Mid-semester exam: The mid-semester exam will inclusively assess all materials from weeks 1-5, including relevant textbook chapters, lecture slides, tutorial activities and/or industry lectures (if applicable). The mid semester exam will be held in week 6 September 13 at 12:10pm, as scheduled by the Business School exams office. 

Participation 1: Participation is ongoing and will be based on students’ contribution in tutorials to a number of activities designed to reinforce key learnings and to assist in the development of the group project. Participation will not simply be a measure of how much students contribute to class discussion, but more importantly whether comments are thoughtful and stimulating, provide insight into the topics of investigation, pose interesting questions to peers and provide relevant examples to illustrate a clear point of view.  Students can be randomly asked to submit their tutorial work on any week as a record of their participation/preparation.

Participation 2: Students have two options for completing this assessment: Option 1 - participating in a research study or Option 2 - research paper review. Please refer to the Business Research Component site on your CANVAS courses dashboard for detailed instructions on how to complete this assessment which is due in week 12.

Final exam:  The final exam will inclusively assess all materials from weeks 7-13, including relevant textbook chapters, lecture slides, tutorial activities and/or industry lectures (if applicable). The exam will be held in the formal exam period.   This assessment is listed as HURDLE TASK, which means you must undertake the assessment and achieve at least 5% of the available marks in that assessment as a minimum standard. Students who fail to achieve this minimum standard in this assessment, even when their aggregate mark for the entire unit is above 50%, will be given a Fail grade for the unit. As a result, the student's academic transcript will show a fail grade and the actual mark achieved if between 0-49 and a fail grade and a capped moderated mark of 49 for all other marks.

Detailed information for each assessment can be found on canvas.

General overview of the expectations in using AI Tools

• The Academic Integrity Policy outlines the rules for using AI in assessments. Students must acknowledge their use of AI tools, ensure their final work is original, and not copied directly from a generative AI tool. All software or tool usage expressly allowed for different assessment tasks must be acknowledged, and all sources referenced.
• Students should keep records of how they use generative AI in their assignments and keep copies of generative AI outputs as evidence of their research and writing process.
• Do not enter confidential, personal, copyrighted or otherwise sensitive information into AI tools. If you use these tools, you must be aware of their limitations, biases, and propensity for fabrication. Your use of AI tools must adhere to the Student Charter 2020, including upholding honestly, ethics, professionalism, and academic integrity.
• Do not rely on the accuracy of outputs. You remain responsible for your work. This means you must independently verify and edit AI-generated content to ensure the integrity, accuracy, and suitability of the output
• If you use these tools, you must include a statement at the end of your assignment explaining what you used the tool for, and the prompts that you used.