Project stage 1 report: A real-world marketing problem will be assigned. As a group you will be expected to identify and execute the initial stages of the market research process; 

• Define the problem and research objectives
• Design the research plan including research methods and data collection  

Your group may be asked to submit a series of tasks, to discuss or present your research plan and submit your research proposal. Students need to demonstrate a clear and appropriate linkage between the business problem and recommended methodology.

Project stage 2 report: In the same group you will be expected to identify and execute the final stages of the market research process which may include;

• Conducting the research
• Analyse the data
• Document or present the findings

Students will need to demonstrate the skills to identify, evaluate, and supply the information in a way that helps facilitates practical business decisions.  

Small Continuous Assessment: To promote a learning and knowledge sharing atmosphere, students are required to prepare and participate both on Canvas and in class. Marks awarded are based on students’ preparation and contributions during weekly modules and workshops.

Assignment - individual: Students need to apply the knowledge learned to a given problem, case study and/ or series of questions. This final individual task will assess the students' understanding of the subject materials delivered by canvas, text and workshops over the entire semester (weeks 1-13) and their ability to apply this information.

Detailed information for each assessment can be found on Canvas.