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Unit of study_
MKTG6003: Marketing Strategy
2021 unit information
This unit is a survey of marketing strategy and planning. It critically evaluates key marketing strategy concepts such as SWOT analysis; alternative identification and evaluation; marketing research to inform strategic decision making; selection of alternatives and implementation of strategy and the role of the marketing mix elements in marketing strategy. It also critically evaluates sustainable and non-sustainable advantages.
Unit details and rules
Managing faculty or University school:
Marketing
| Code | MKTG6003 |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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MKTG5001 |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Apply and reflect on academic underpinnings of theories and managerial applications in marketing strategy. For this, critically evaluate key strategic marketing concepts and decisions from both an academic and practical perspectives.
- LO2. Critically analyse external and internal marketing environments
- LO3. critically evaluate key strategic marketing concepts from both an academic and a practical perspective
- LO4. Engage in creative thinking, critical thinking and decision-making through the synthesis of insights from data and inputs
- LO5. Evaluate (Un)ethical practices and sustainability in marketing strategy
- LO6. Reflect on learning via written and oral presentation and communication. For example, engage in robust debates on key strategic marketing issues
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
There are no availabilities for this year.
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
