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Unit of study_
MKTG6004: New Product Development
New products and services are crucial to successful growth and increased profits in many industries. Students are introduced to the development and marketing of new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.
| Code | MKTG6004 |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
|
Prerequisites:
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MKTG5001 |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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None |
At the completion of this unit, you should be able to:
- LO1. identify opportunities for new product development
- LO2. utilise creative and analytical techniques to generate new product concepts
- LO3. evaluate a new product concept and prepare an overall assessment prior to a commercial commitment
- LO4. develop an appropriate launch and management plan for a new product
- LO5. evaluate the market success of a new product launch from a strategic, financial and competitive perspective.
Unit outlines
Unit outlines will be available 2 weeks before the first day of teaching for the relevant session.
- Semester 1, 2020 [Normal day] - Camperdown/Darlington, Sydney
- Semester 2, 2020 [Normal day] - Camperdown/Darlington, Sydney
- Semester 1, 2021 [Normal day] - Camperdown/Darlington, Sydney
- Semester 1, 2021 [Normal day] - Remote
- Semester 1, 2022 [Normal day] - Remote
- Semester 1, 2022 [Normal day] - Camperdown/Darlington, Sydney
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