New products and services are crucial to successful growth and increased profits in many industries. Students are introduced to the development and marketing of new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.
|Unit name||New Product Development|
|Semester 1, 2021|
|Attendance mode||Normal day|
|Available to study abroad and exchange students||
Teaching staff and contact details
|Coordinator||Jeffrey Lim, firstname.lastname@example.org|