This unit focuses on the concepts, processes and theories that assist marketing managers in enacting a consumer-centric approach to marketing. Students learn to apply the concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption and disposition of goods, services and experiences. Specifically, principles from economics, psychology, sociology, social psychology, cultural anthropology etc. are used to describe and explain consumer behaviour.
At the completion of this unit, you should be able to:
Unit outlines will be available 2 weeks before the first day of teaching for the relevant session.
Key dates through the academic year, including teaching periods, census, payment deadlines and exams.
Enrolment, course planning, fees, graduation, support services, student IT
Code of Conduct for Students, Conditions of Enrollment, University Privacy Statement, Academic Integrity
Academic appeals process, special consideration, rules and guidelines, advice and support
Policy register, policy search
Scholarships, interest free loans, bursaries, money management
Learning Centre, faculty and school programs, Library, online resources
Student Centre, counselling & psychological services, University Health Service, general health and wellbeing