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This unit focuses on the concepts, processes and theories that assist marketing managers in enacting a consumer-centric approach to marketing. Students learn to apply the concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption and disposition of goods, services and experiences. Specifically, principles from economics, psychology, sociology, social psychology, cultural anthropology etc. are used to describe and explain consumer behaviour.
Study level | Postgraduate |
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Academic unit | Marketing |
Credit points | 6 |
Prerequisites:
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MKTG5001 |
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Corequisites:
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None |
Prohibitions:
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None |
Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Session | MoA ? | Location | Outline ? |
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Semester 1 2025
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Normal day | Camperdown/Darlington, Sydney |
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Semester 2 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Session | MoA ? | Location | Outline ? |
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Semester 1 2020
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Normal day | Camperdown/Darlington, Sydney |
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Semester 2 2020
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Normal day | Camperdown/Darlington, Sydney |
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Semester 1 2021
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Normal day | Camperdown/Darlington, Sydney |
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Semester 1 2021
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Normal day | Remote |
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Semester 2 2021
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Normal day | Remote |
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Semester 1 2022
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Normal day | Camperdown/Darlington, Sydney |
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Semester 1 2022
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Normal day | Remote |
View
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Semester 2 2022
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Normal day | Camperdown/Darlington, Sydney |
View
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Semester 2 2022
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Normal day | Remote |
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Semester 1 2023
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Normal day | Camperdown/Darlington, Sydney |
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Semester 1 2023
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Normal day | Remote |
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Semester 2 2023
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Normal day | Camperdown/Darlington, Sydney |
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Semester 1 2024
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Normal day | Camperdown/Darlington, Sydney |
View
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Semester 2 2024
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Normal day | Camperdown/Darlington, Sydney |
View
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Find your current year census dates
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.