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Unit of study_
MKTG6007: Consumer Behaviour
2024 unit information
This unit focuses on the concepts, processes and theories that assist marketing managers in enacting a consumer-centric approach to marketing. Students learn to apply the concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption and disposition of goods, services and experiences. Specifically, principles from economics, psychology, sociology, social psychology, cultural anthropology etc. are used to describe and explain consumer behaviour.
Unit details and rules
Managing faculty or University school:
Marketing
| Code | MKTG6007 |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
|
Prerequisites:
?
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MKTG5001 |
|---|---|
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Corequisites:
?
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None |
| Prohibitions:
?
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None |
| Assumed knowledge:
?
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None |
At the completion of this unit, you should be able to:
- LO1. identify and analyse both factual and real-world issues related to consumer behaviour
- LO2. examine underlying theories, concepts, assumptions, limitations and arguments in the study of consumer behaviour
- LO3. strategically apply consumer behavior theories and concepts to business problems and marketing practices.
- LO4. develop appropriate solutions to address consumer behaviour problems and provide coherent arguments to support your recommendations
- LO5. communicate your thoughts and opinions confidently and to a professional standard
- LO6. collaborate and communicate with people from diverse backgrounds with inclusiveness, open-mindedness and civility
- LO7. research and use information related to the behaviour of consumers, efficiently and responsibly demonstrated by professional referencing and relevant permission.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
|
Semester 1 2024
|
Normal day | Camperdown/Darlington, Sydney | |
|
Semester 2 2024
|
Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
