Useful links
There have been two fundamental shifts in the focus of business and marketing strategy. On the one hand, companies have become more focused on managing relationships with their customers over an extended period of time. On the other hand, more than any time in history companies' decisions become more data-driven due to the exponential increase in the volume of data on customers, competitors and markets. To obtain, retain and grow a customer base, it is crucial to know how to obtain customer information and how to make sense of it. This unit introduces students to fundamental concepts of customer relationship management and state-of-art analytics and how to apply these to real-world business problems. The unit covers topics including understanding customer relationships, implementing strategic customer relationship management, handling and analysing customer-related databases, increasing customer profitability based on actionable insights gained from customer data, and giving more value to data through visualisation. Students also gain statistical skills, however, no prior knowledge of statistics is required.
Study level | Postgraduate |
---|---|
Academic unit | Marketing |
Credit points | 6 |
Prerequisites:
?
|
None |
---|---|
Corequisites:
?
|
None |
Prohibitions:
?
|
None |
Assumed knowledge:
?
|
None |
At the completion of this unit, you should be able to:
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Session | MoA ? | Location | Outline ? |
---|---|---|---|
Semester 1 2025
|
Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
|
Semester 2 2025
|
Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
|
Session | MoA ? | Location | Outline ? |
---|---|---|---|
Semester 1 2020
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 2 2020
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 2 2021
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 2 2021
|
Normal day | Remote |
View
|
Semester 2 2022
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 2 2022
|
Normal day | Remote |
View
|
Semester 1 2023
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 1 2023
|
Normal day | Remote |
View
|
Semester 2 2023
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 1 2024
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 2 2024
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Find your current year census dates
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.