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Given limitations in their ability to process information, humans adopt a variety of heuristics or "rules of thumb" when making judgements or decisions regarding business problems, product choice and consumption options, and in their personal lives. The evolution of these heuristics over time has ensured that they produce generally good outcomes across a variety of contexts. However, they also lead to systematic, and sometimes substantial, errors in certain cases. This unit of study helps students understand biases in human decision making, and how they influence business and consumer decisions in everyday life. For each decision domain, the psychological heuristic is contrasted with the logical rule for producing an optimal outcome.
Study level | Postgraduate |
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Academic unit | Marketing |
Credit points | 6 |
Prerequisites:
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MKTG5001 |
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Corequisites:
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None |
Prohibitions:
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MKTG5002 |
Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Session | MoA ? | Location | Outline ? |
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Semester 2 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Session | MoA ? | Location | Outline ? |
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Semester 2 2020
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Normal evening | Camperdown/Darlington, Sydney |
View
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Semester 2 2021
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Normal day | Camperdown/Darlington, Sydney |
View
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Semester 2 2021
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Normal day | Remote |
View
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Semester 2 2022
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Normal day | Camperdown/Darlington, Sydney |
View
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Semester 2 2022
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Normal day | Remote |
View
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Semester 2 2023
|
Normal day | Camperdown/Darlington, Sydney |
View
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Semester 2 2024
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Normal day | Camperdown/Darlington, Sydney |
View
|
Find your current year census dates
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.