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Unit of study_

MKTG6998: Social Media Analysis

2024 unit information

Social media is now ubiquitous and serves as an important marketing channel. However, data from social media tend to be unstructured and difficult to interpret. This unit introduces students to methods to conduct and communicate marketing research from social media.

Unit details and rules

Managing faculty or University school:

Marketing

Code MKTG6998
Academic unit Marketing
Credit points 6
Prerequisites:
? 
None
Corequisites:
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None
Prohibitions:
? 
MKTG6999
Assumed knowledge:
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None

At the completion of this unit, you should be able to:

  • LO1. Use the data available on social media platforms for marketing research purposes
  • LO2. Identify and present social media data in meaningful ways
  • LO3. Conduct appropriate marketing analyses on social media data
  • LO4. Translate social media data to business insight
  • LO5. Plan and evaluate social media marketing efforts
  • LO6. Collaborate as part of a team to conduct a project and presentation

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

Session MoA ?  Location Outline ? 
Semester 1 2024
Normal day Camperdown/Darlington, Sydney
Session MoA ?  Location Outline ? 
Semester 2 2021
Normal day Camperdown/Darlington, Sydney
Semester 2 2021
Normal day Remote
Semester 1 2023
Normal day Camperdown/Darlington, Sydney
Semester 1 2023
Normal day Remote

Modes of attendance (MoA)

This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.

Important enrolment information

Additional advice

Note: this unit does not assume knowledge of Python