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Unit of study_

MKTG6998: Social Media Analysis

Social media is now ubiquitous and serves as an important marketing channel. However, data from social media tend to be unstructured and difficult to interpret. This unit introduces students to methods to conduct and communicate marketing research from social media.

Code MKTG6998
Academic unit Marketing
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. Use the data available on social media platforms for marketing research purposes
  • LO2. Identify and present social media data in meaningful ways
  • LO3. Conduct appropriate marketing analyses on social media data
  • LO4. Translate social media data to business insight
  • LO5. Plan and evaluate social media marketing efforts
  • LO6. Collaborate as part of a team to conduct a project and presentation

Unit outlines

Unit outlines will be available 1 week before the first day of teaching for the relevant session.