Social media is now ubiquitous and serves as an important marketing channel. However, data from social media tend to be unstructured and difficult to interpret. This unit introduces students to methods to conduct and communicate marketing research from social media.
Details
Academic unit | Marketing |
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Unit code | MKTG6998 |
Unit name | Social Media Analysis |
Session, year
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Semester 2, 2021 |
Attendance mode | Normal day |
Location | Remote |
Credit points | 6 |
Enrolment rules
Prohibitions
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MKTG6999 |
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Prerequisites
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None |
Corequisites
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None |
Available to study abroad and exchange students | Yes |
Teaching staff and contact details
Coordinator | Shoutong Zhang, shoutong.zhang@sydney.edu.au |
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