Social media is now ubiquitous and serves as an important marketing channel. However, data from social media tend to be unstructured and difficult to interpret. This unit introduces students to methods to conduct and communicate marketing research from social media.
|Unit name||Social Media Analysis|
|Semester 2, 2021|
|Attendance mode||Normal day|
|Available to study abroad and exchange students||
Teaching staff and contact details
|Coordinator||Shoutong Zhang, firstname.lastname@example.org|