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Unit of study_
OLET1201: Entrepreneurship: Business Models
2026 unit information
This unit of study examines the business model concept as a way for entrepreneurs to create, deliver, and capture value in economic, social, and other contexts. We will explore different types of business models applicable to these contexts. Practically, we will apply the ‘business model canvas’ and ‘value proposition canvas’ tools to uncover user needs and develop products and services that can fulfil these needs. We will combine these tools with design thinking methodology in the form of the ‘double diamond model’ to strengthen our value propositions. In doing so, we will gain an understanding of the role and nature of business models, and understand some practical ways we can apply the business model concept to develop our new venture ideas.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
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| Academic unit | Strategy, Innovation and Entrepreneurship |
| Credit points | 2 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Explain the 'business model' concept
- LO2. Interpret the business model canvas tool
- LO3. Apply the business model canvas to new venture opportunities
- LO4. Explain and apply the double diamond framework
- LO5. Evaluate the effectiveness of business models from idea generation to venture formation
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Intensive June - July 2026
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Block mode | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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