Skip to main content
Unit of study_

QBUS3820: Machine Learning and Data Mining in Business

Semester 1, 2021 [Normal day] - Camperdown/Darlington, Sydney

Advances in information technology have made available rich information data sets, often generated automatically as a by-product of the main institutional activity of a firm or business unit. Data Mining deals with inferring and validating patterns, structures and relationships in data, as a tool to support decisions in the business environment. This unit offers an insight into the main statistical methodologies for the visualisation and the analysis of business and market data, providing the information requirements for specific tasks such as credit scoring, prediction and classification, market segmentation and product positioning. Emphasis is given to empirical applications using modern software tools.

Unit details and rules

Unit code QBUS3820
Academic unit Business Analytics
Credit points 6
Prohibitions
? 
None
Prerequisites
? 
QBUS2820
Corequisites
? 
None
Assumed knowledge
? 

None

Available to study abroad and exchange students

Yes

Teaching staff

Coordinator Marcel Scharth, marcel.scharth@sydney.edu.au
Type Description Weight Due Length
Final exam (Take-home extended release) Type E final exam Final exam
Take-home exam
45% Formal exam period 48 hours
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
In-semester test (Record+) Type B in-semester exam Mid-semester exam
Online exam
25% Week 08
Due date: 28 Apr 2021 at 17:00
2 hours
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
Assignment group assignment Group project
Machine learning project
30% Week 13 20 pages
Outcomes assessed: LO1 LO2 LO3 LO4 LO5 LO6 LO7
group assignment = group assignment ?
Type B in-semester exam = Type B in-semester exam ?
Type E final exam = Type E final exam ?

Assessment summary

  • Group project:  In this assessment students will simulate a real work experience as a professional analytics team. The assignment will measure your knowledge of machine learning methods, your skill in applying and evaluating these methods using Python, and your ability to communicate the results and conclusions in a professional way.
  • Mid-semester exam: This exam will cover all the material up to the date of the exam. 
  • Final exam: This will assess all aspects of this unit. The questions will test students' ability to provide a complete description of the essential characteristics of the methods covered, to make informed comparisons of the methods, to correctly interpret and analyse statistical results, and to formulate substantive conclusions based on these results. The questions will also cover theoretical aspects of the material.

You can find detailed information about each assessment on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Distinction

75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Credit

65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Pass

50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Fail

0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see sydney.edu.au/students/guide-to-grades.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website  provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.  

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

WK Topic Learning activity Learning outcomes
Week 01 Introduction to Machine Learning Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 02 Supervised Learning Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 03 Feature Engineering Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 04 Practical Methodology Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 05 Learning Rules and Estimation Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 06 Optimisation for Machine Learning Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 07 Nonlinear Modelling Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 08 Decision Trees Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 09 Random Forests and Boosting Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 10 Gradient Boosting Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 11 Deep Feedforward Networks Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 12 Training Deep Models Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5
Week 13 Multi-Armed Bandits Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4 LO5

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

  • Domingos, P. (2012). A Few Useful Things to Know about Machine Learning. Communications of the ACM, 55(10), 78-87.
  • Goodfellow, I., Bengio, Y., Courville, A., & Bengio, Y. (2016). Deep LearningCambridge: MIT Press.
  • James, G., Witten, D., Hastie, T. and Tibshirani, R (2013). An Introduction to Statistical Learning. New York: Springer. 

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. demonstrate the knowledge of statistical theory required for business data mining and data analysis
  • LO2. identify which statistical tool is most relevant for specific business analytics tasks
  • LO3. identify the advantages and limitations of each method
  • LO4. extract information from large volumes of data readily available from the business environment
  • LO5. obtain and interpret a meaningful analytical result using a software package such as Python
  • LO6. work productively in a team
  • LO7. present and write about their findings effectively.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

No changes have been made since this unit was last offered.
  • Python: Python is the computational engine that will allow us to put the material into practice. Python is a free and open-source general-purpose programming language that has become the language of data science (together with R). It has powerful data manipulation, statistics, machine learning, data visualisation, and scientific libraries. Python is simple to learn and use and is supported by a large community of users in industry and academia.
  • Practice: it is fundamental that you engage with the material by working on problems and developing your own projects and solutions. 
     
  • Learning activities: you will be asked to read additional material beyond the lectures and tutorials.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.