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  • 2019
  • September
    • 30
      • Storytelling is the key to a useful consumer review
      • Ngareta Linehan

30

Articles

30 September 2019

MBA Student Profile: Ngareta Linehan

Ngareta Linehan shares her MBA experience and key takeaways after completing two subjects supported by a Women in Leadership MBA scholarship.
30 September 2019

Storytelling is the key to a persuasive consumer review

Bestselling novels, Hollywood blockbusters and Facebook posts all have common elements arranged according to winning formula, according to a storytelling expert at the University of Sydney Business School.