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How supply chains are being rebuilt in a world of tariffs and trade wars

Professor Ben Fahimnia examines how supply chains, once operating quietly behind the scenes, have become a major topic of global attention over the past five years.

3 November 2025

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From our 'Thinking outside the box' series, Professor Ben Fahimnia explores how supply chains went from being largely invisible systems to becoming front-page news, driven by delays, shortages, and rising prices that affect homes and boardrooms alike.

For supply chain and logistics professionals, it has been a relentless period. Global networks have faced constant disruptions. Consumer expectations have surged. Transport costs, labour shortages, and geopolitical risks continue to bite. In Australia, the challenge is greater because of our distance from major markets and reliance on imports.

This is no longer a temporary situation. Supply chains are being reconfigured for a very different future.

One disruption after another

The recent string of disruptions — from COVID-19 to port congestion, trade disputes, and container shortages — has exposed how fragile extended supply chains can be. A pair of sneakers, for example, might be made from parts sourced in Thailand, Vietnam, and China. It is assembled in Indonesia, shipped to Sydney, stored in a distribution centre, and then delivered to a customer in Melbourne.

That process breaks easily. Factory closures, flooding, strikes, or customs delays can trigger cascading problems. When one part of the chain slows down, every link after it is affected. Lead times stretch. Costs increase. Customers wait.

Global trade tensions are reshaping supply chains

The latest shock is coming from geopolitics, as Trump’s sweeping new tariffs on imports place new strain on global supply chains.

The logic behind these tariffs is simple: make imports more expensive to push manufacturers to build locally. But in a world of highly integrated global supply chains, where even the simplest product relies on components from multiple countries, the consequences are anything but simple.

This wave of trade barriers signals a broader trend. Governments are rethinking their overdependence on fragile international supply lines, prioritising supply chain sovereignty, speed, and resilience over pure cost savings. The globalised, just-in-time system that has dominated for decades is being replaced by a new model of regionalised and in-house production.

Why the world is rethinking where it makes things

One clear response to these rising risks is a gradual but noticeable return to local manufacturing. While offshore production has historically been cheaper, it comes with hidden risks — transport delays, customs issues, and now trade tariffs that can rapidly erode those savings.

In Australia, this shift is already happening. R.M. Williams has increased boot production at its Adelaide plant. Bega Cheese streamlined local processing to maintain control of its milk supply chain. Enware Australia ramped up domestic production of safety equipment to avoid delays in imported stock.

This move is not about nostalgia or national pride. It is a pragmatic strategy to improve resilience, cut transport risks, and give companies faster access to stock. Shorter, domestic supply chains reduce exposure to geopolitical shocks and allow businesses to react quickly to market shifts.

The New Customer Standard: Faster, Cheaper, and Smarter

Consumer expectations have evolved too. Australians are shopping online more than ever and expecting faster, more reliable service. Same-day delivery windows, live tracking, and proactive delay notifications are now standard. And while inflation has lifted costs, customers remain price-sensitive.

This has raised the bar for logistics providers. Warehouses and last-mile networks are under constant pressure. Businesses are expected to deliver faster without inflating prices. The margin for error is shrinking.

AI and data are the new supply chain assets

As physical supply chains grow more complex and politically risky, digital capability is becoming the critical buffer. Big retailers and transport operators now rely on AI, predictive analytics, and control towers to manage their networks in real time.

Woolworths, for example, uses a data-driven control tower to track inventory, forecast stockouts, and move product pre-emptively to avoid empty shelves. Transport providers increasingly use route optimisation software to navigate road closures, port delays, and surging demand.

These systems help businesses stay ahead of problems, rather than react after delays or cost overruns occur.

A new supply chain model is taking shape

The supply chains of the future will not be built on lowest-cost sourcing alone. They will be a deliberate mix of local and offshore suppliers, strategically balancing resilience and efficiency. More goods will be made or assembled closer to home. Distribution centres will be more agile. Last-mile networks will need to be smarter and more flexible, capable of managing local disruptions and volatile demand.

For Australia — an island economy heavily exposed to global risks — this agility is essential. Rising US tariffs on our key Asian trade partners indirectly affect us through shifts in commodity demand, investment uncertainty, and currency pressure.

The good news is that many businesses here are already adapting. Those who embrace regionalised, data-driven, and risk-aware networks now will be better placed to manage the next disruption — and there will be a next one.

Final Thought

What was once a background function has become a strategic business priority. Supply chains are no longer just about moving goods. They are about managing risk, navigating geopolitical shifts, and protecting brand reputation.

As new trade barriers, economic nationalism, and consumer expectations reshape the landscape, the way we source, store, and deliver products in Australia is changing for good. The next era belongs to supply chains that are resilient, digital, and flexible — and those who invest early will be the ones who stay ahead.

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