Facts & figures
Rankings
- #1 in Australia for employable graduates
- #15 Ranked in top 25 business schools in Asia-Pacific
- 50 Ranked top 50 globally
- 68,000+ Business School alumni worldwide
Study area_
Study marketing
Explore the dynamic business field of marketing
Create value for customers, organisations and society by understanding market needs and insights – and aligning them with what companies offer.
Grounded in the real world and engaged with industry, our marketing programs enable you to develop the team-building and problem-solving abilities together with business acumen that are essential in marketing practice.
Why study marketing with us?
- Our marketing programs take an experiential approach to learning and will give you the opportunity to work with industry partners to help solve their marketing problems.
- Study in our ultra-modern Abercrombie Building.
- Learn from academics who are leaders in their field.
- Access our dedicated Careers and Employability Office for specialised services that will help you achieve your career aspirations.
- Experience work and study while you complete your degree with a wide variety of opportunities available in Australia and overseas.
What marketing courses are available?
Course options
You can choose a degree with a focus on marketing, or take a major or minor in marketing within a different degree.
You can choose to study a major or minor in marketing in these courses:
Undertake advanced coursework and complete a research thesis by completing honours.
Visit our honours page for more information.
Available as a specialisation in:
Where can a marketing degree take you?
Central to any organisation’s success, highly skilled marketers have never been in higher demand, with access to an array of exciting career opportunities, including:
- advertising executive
- brand manager
- business strategist
- digital marketing specialist
- market researcher and analyst
- marketing communication specialist
- marketing director
- product manager.
Dean Jones
Bachelor of Commerce (Honours) (Marketing)
“My commerce degree helped me develop the skills needed for a career across a range of industries. After graduating, I spent four years as an investment banker with Deutsche Bank in Sydney, London and New York. I am now a co-founder and CEO of GlamCorner, Australia’s largest online designer fashion rental business.”
Discover our Bachelor of Commerce
