Study marketing
Explore the dynamic business field of marketing
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Create value for customers, organisations and society by understanding market needs and insights – and aligning them with what companies offer.
Our marketing courses emphasise critical and analytical thinking and the practice of marketing as an applied science. It provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social science.
Our curriculum is grounded in the real world and emphasises interactive exercises, team building, role-playing, business planning, problem-solving, public presentations and social interaction.
Explore your marketing study options below, courses which include social media marketing, brand marketing, digital marketing, marketing data analytics and insights, and marketing strategy.
Marketing is available as a major or minor in:
Marketing is available as a specialisation in:
Marketing units of study are available in:
You can study marketing in the following postgraduate research degrees:
**Please refer to individual degree requirements to identify the relevant units of study through to majors, minors, programs, specialisations, streams and much more available to suit your interests.
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The Marketing specialisation within the Master of Commerce
Curious where our Master of Commerce with a specialisation in Marketing can lead you?
My commerce degree helped me develop the skills needed for a career across a range of industries. After graduating, I spent four years as an investment banker with Deutsche Bank in Sydney, London and New York. I am now a co-founder and CEO of GlamCorner, Australia’s largest online designer fashion rental business.
Bachelor of Commerce (Honours) (Marketing)
Central to any organisation's success, highly skilled marketers have never been in higher demand, with access to an array of exciting career opportunities, including:
