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Study marketing

Explore the dynamic business field of marketing
Create value for customers, organisations and society by understanding market needs and insights – and aligning them with what companies offer.

Our marketing courses emphasise critical and analytical thinking and the practice of marketing as an applied science. It provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social science.

Our curriculum is grounded in the real world and emphasises interactive exercises, team building, role-playing, business planning, problem-solving, public presentations and social interaction.

Explore your marketing study options below, courses which include social media marketing, brand marketing, digital marketing, marketing data analytics and insights, and marketing strategy.

Marketing courses

Where can our marketing courses take you?

Central to any organisation's success, highly skilled marketers have never been in higher demand, with access to an array of exciting career opportunities, including:

  • advertising executive 
  • brand manager
  • business strategist
  • digital marketing specialist
  • market researcher and analyst
  • marketing communication specialist
  • marketing director
  • product manager

Dean Jones

Dean Jones
Bachelor of Commerce (Honours) (Marketing)
“My commerce degree helped me develop the skills needed for a career across a range of industries. After graduating, I spent four years as an investment banker with Deutsche Bank in Sydney, London and New York. I am now a co-founder and CEO of GlamCorner, Australia’s largest online designer fashion rental business.”
Discover our Bachelor of Commerce