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Study marketing

Explore the dynamic business field of marketing
Create value for customers, organisations and society by understanding market needs and insights – and aligning them with what companies offer.

Grounded in the real world and engaged with industry, our marketing programs enable you to develop the team-building and problem-solving abilities together with business acumen that are essential in marketing practice.

Why study marketing with us?

  • Our marketing programs take an experiential approach to learning and will give you the opportunity to work with industry partners to help solve their marketing problems.
  • Study in our ultra-modern Abercrombie Building.
  • Learn from academics who are leaders in their field.
  • Access our dedicated Careers and Employability Office for specialised services that will help you achieve your career aspirations.
  • Experience work and study while you complete your degree with a wide variety of opportunities available in Australia and overseas.

What marketing courses are available?

Course options

You can choose a degree with a focus on marketing, or take a major or minor in marketing within a different degree.

Undertake advanced coursework and complete a research thesis by completing honours. 

Visit our honours page for more information.

Marketing is available as a specialisation in:

Where can a marketing degree take you?

Central to any organisation’s success, highly skilled marketers have never been in higher demand, with access to an array of exciting career opportunities, including:

  • advertising executive 
  • brand manager
  • business strategist
  • digital marketing specialist
  • market researcher and analyst 
  • marketing communication specialist
  • marketing director
  • product manager.

Dean Jones

Dean Jones
Bachelor of Commerce (Honours) (Marketing)
“My commerce degree helped me develop the skills needed for a career across a range of industries. After graduating, I spent four years as an investment banker with Deutsche Bank in Sydney, London and New York. I am now a co-founder and CEO of GlamCorner, Australia’s largest online designer fashion rental business.”
Discover our Bachelor of Commerce