| | Learning outcome |
|---|
| 1 | Analyse and apply key concepts, theories, and practices to interpret market insights, consumer behaviour, data-driven marketing and to identify branding strategies |
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| 2 | Evaluate complex marketing challenges autonomously, proposing inclusive, creative, sustainable, and data-driven solutions using evidence and omnichannel tools |
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| 3 | Communicate insights, findings, and recommendations related to marketing problems and strategies using diverse modes and media, with clarity, coherence, and persuasion in both written and oral presentations |
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| 4 | Use digital tools, including advanced marketing analytics, and technologies relevant to marketing services and organisations to capture, analyse, generate actionable insights and present data |
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| 5 | Produce creative, innovative, responsible, and sustainable marketing solutions, driving growth in a rapidly changing business environment |
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| 6 | Integrate cross-cultural perspectives in diverse marketing contexts, promoting inclusivity and positive outcomes, including an understanding of the balance between social impact and business needs |
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| 7 | Integrate knowledge and practice from various marketing domains to address multifaceted marketing issues and facilitate interdisciplinary communication and collaboration |
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| 8 | Critically evaluate the social responsibilities of marketing professionals, the significance of personal accountability, ethical standards, and professional integrity in all aspects of practice, demonstrating a responsibility for learning and development |
|---|
| 9 | Lead responsibly and inclusively by considering cultural, societal and environmental impacts, and by supporting individuals and teams towards shared marketing goals that foster innovation and sustainability |
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