Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. By studying marketing, you will learn how to communicate value to consumers, and examine the strategies for successful marketing. The Marketing major develops your critical and analytical thinking, team building, presentation and pitching skills as well as problem-solving skills. Study in marketing provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences.
Marketing can be either completed as a major or minor (Table A) in the Bachelor of Commerce and the Bachelor of Commerce combined degrees.
The Marketing major and minor are also available to students not enrolled in a Commerce degree through the shared pool (Table S) - see the Interdisciplinary Studies Handbook for details.
Please note. Students cannot complete both a major and a minor in Marketing for their degree.
The requirements for the major and minor in Marketing can be found in the Unit of study table.
Honours study in Marketing is available to eligible students. For eligibility requirements and details of the admissions application process, students should refer to the Current Students Honours page.
The units of study required for Honours in Marketing can be found in the Honours unit of study table.
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