Strategic Public Relations
Course learning outcomes
On successful completion of the program, students will be able to:
| No. | Course learning outcome |
|---|---|
| 1 | Produce written and multimedia public relations texts to advanced industry standards using the latest software and applications. |
| 2 | Plan and undertake primary and secondary research relevant to communications campaigns and research reports. |
| 3 | Design, implement and evaluate public relations campaigns for corporations, organisations, and political candidates for a range of contexts and publics. |
| 4 | Develop two-way communication strategies and techniques to support transparency and accountability in democratic systems of government and corporate social responsibility. |
| 5 | Undertake independent and critical scholarship to create new knowledge that informs ethical practices. |
| 6 | Demonstrate the application of scholastic knowledge to professional practices and new situations in the rapidly changing communications landscape. |
| 7 | Develop advanced problem-solving and creative skills that can support commercial effectiveness and/or organisational aims. |
| 8 | Plan and produce an innovative research or practice project, independently with minimal supervision. |